Nissan has launched a joint online campaign for the Qashqai and Qashqai+2 to boost the brand's image, the vehicles' performance and the new financial quota. The agencies behind the strategy are OMD Digital and Plan Comunicación.
The strategy revolves around Qashday, during bc data singapore which digital actions will be developed, with the launch of a totally new format on the Elmundo home page : a mega banner header that is displayed occupying the entire home page.
A high-profile campaign was also carried out with full-screen creative formats on the MSN homepage, with Nissan being the first Spanish advertiser to carry out time-based segmentation on this website. The homepages of Elpais.com and Marca.com completed the Qashday campaigns on 22 and 23 January.
All these actions have been carried out with Eyeblaster 's rich media technology . The campaign, which remains active with rotating banners until the end of February, has obtained a very high number of visits to the Nissan site, which have exceeded all expectations, according to OMD Digital.