Moz and Ahrefs are powerful tools that can provide keyword suggestions for your content, give you probabilities for ranking phrases, and perform SEO audits . They also work with all types of CMS and various website building platforms.
Although both platforms are very complete and effective, they have some differences that we will analyze below.
Types of Keyword Analysis
Before we begin with the differences, it is important to note zambia business email list that there are various types of keyword analysis that can be performed when carrying out an optimization strategy. Continue reading to find out what they are.
Keyword Density
Keyword density analyzers measure how many times a keyword appears in a text and translate this number into a percentage. If a keyword appears 3 times in a 100-word text, its density is 3%.
Keyword Research
Keyword analyzers show the number of mentions of a keyword on a website and also add suggestions and related search terms.
PPC
This analyzer is especially useful for advertisers and publishers because it allows them to study, in a very precise way and using various metrics, the performance of paid keywords.
A PPC analyzer helps optimize campaign effectiveness and save resources. It can also be used to research and evaluate new keywords to be used in the ad auction.
Backlinks
This keyword analysis tool searches for websites that use specific keywords and thus helps you find potential relevant backlinks .
Moz and Ahrefs: Incorporate an SEO Tool in your Company
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