For the pre-launch of the new Kia Soul, an urban crossover whose main attractions are its design and innovative equipment, ARC has developed an online and cinema campaign under the umbrella concept "New Kia Soul, IT WILL NOT LEAVE YOU THE SAME", focusing the communication on the surprising character of the car.
This pre-launch is based on an interactive and notable multimedia campaign made up of several actions, highlighting a specific website: On the website, apart from seeing the photos taken in the cinema, users will be able to participate in a fun contest. They only have to record a video with their reaction, when they discover the first images of the new Soul and they will be able to win various Apple products.
The campaign will also be present in various bc data taiwan magazines and will have ambient marketing in the cinema halls, seeking interactivity with the brand and the concept "It won't leave you the same". The public will have the opportunity to discover the new Soul, at which time their expression will be reflected in a photo that they can see on the website To reinforce and direct the spectators towards the Soul space, an informative leaflet of the action will be handed out at the box office.
This campaign is designed to continue from February 15, the date on which the new Kia Soul will be launched.