What are the job responsibilities? A marketing specialist (marketer) is responsible for promoting the company's product and generally increasing sales, researching markets and target audiences, developing advertising campaigns and pricing.
Features. No less important are the personal qualities of a marketer. Those who know how to work in a team, are non-conflict, have analytical skills, are attentive and friendly, and are stress-resistant achieve significant success in the profession.
The article explains:
What is the essence of the profession of a marketing specialist?
Pros and Cons of Being a Marketing Specialist
Marketing truemoney data package Specializations
Skills of a Marketing Specialist
Personal qualities of a marketing specialist
Training of marketing specialists
Working formats of a marketing specialist
Marketing Specialist Salary
Examples of work by marketing specialists
Recommendations for hunting marketers
Frequently asked questions about the marketing profession
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What is the essence of the profession of a marketing specialist?
The main task of a marketer is to develop an effective strategy for promoting goods and services to ensure sales growth and gross profit. To do this, it is necessary to analyze the market and trends, organize an advertising campaign, etc.
It may seem that a marketing specialist and a sales manager have similar functions. However, this is not entirely true. Although a marketer does not interact with clients directly, his or her activities are aimed at increasing sales. In particular, marketing specialists build an image of the target audience, analyze the actions of competitors, and develop a communication strategy with the consumer.
Marketing Specialist Salary
Functional responsibilities of a marketing specialist
Market and competitive environment analysis. Finding out how much demand there is for a product/service among customers. Assessing market opportunities and conditions. Studying competitors and selecting the most profitable promotion channels.
Creating a portrait of the target audience. To build a competent promotion strategy, you need to know as much as possible about potential buyers: gender, age, marital status, region of residence, field of activity, income level, needs, wishes, etc.
Pricing management. When setting the price for a specific product or service, it is necessary to take into account many factors: demand, market characteristics, production costs, competitor activity, customer income level, etc. Pricing is also influenced by government policy and the economic situation in the country.
Development and implementation of a promotion strategy. Marketers are involved in business processes of defining the company's goals and objectives. In addition, they participate in the preparation of KPIs (key performance indicators). A marketing specialist works to increase the value of a product and increase sales. To choose an effective promotion strategy, it is necessary to segment customers and form a certain image of the company in the eyes of consumers.
Communication development. The marketer defines the “brand voice” (Tone of Voice) – the company’s style of communication with consumers. This aspect is of decisive importance when creating advertising messages for each of the promotion channels.
Evaluation of the effectiveness of strategies. Marketing specialists monitor the implementation of KPIs: progress in completing tasks, demand dynamics, the effectiveness of each promotion channel, changes in positioning, etc.