Improve your SEO using external links
Posted: Sun Jan 19, 2025 7:05 am
The way Google displays search results (SERPs) depends largely on the number of good links pointing to or found on a web page.
In this article and the next one we will look at what external links are and how to make them work for your website. You will learn some practices for using external links to help your content appear higher in the search engine results page .
When should you link to other sites?
External links are hyperlinks that direct readers to a website other than your own. At first glance, using external links seems counterintuitive: after all, these links take people away from your website. However, as we will see later in this article, it is one of the tools to help your website rank better that you can use.
Therefore, when we correctly implement a good external link strategy we are improving the ranking of our website.
Advantages of using links
Linking to external websites, when done correctly, offers several benefits:
1- External links improve your credibility
When you add links to trusted websites that are relevant to your content, it improves the credibility of your website. Additionally, external links provide references to your readers, which will improve the authority of your website. Linking to other pages is similar to citing sources in a bibliography for an academic paper: it shows that you have created your content based on solid research.
2- External links improve your SEO
The external links you add can help search engines determine the usefulness and quality ghana mobile phone number list of your pages. High-quality pages often link to other high-quality pages; therefore, search engines will view your content favorably, helping you rank higher. If you link to an interesting article on a topic of critical interest to your business, Google uses this as a way to learn what your website is about.
3- External links facilitate the creation of connections
The pages you're linking to will know you're doing it. And they'll most likely return the favor and link back to your website if the opportunity arises, which is perfect because the more quality backlinks you get, the better. It's an easy and positive way to reach out, make connections in your industry, and get your content in front of the right audience.
4- External links offer more value to readers
Adding external links provides a better user experience for readers. These links lead to related information that adds value to your content without duplicating it. When your readers see that you consistently link your content to resources that help them learn more about the topic they are interested in, they will value your website much more.
According to Google, the use of external links is one of the most important factors for achieving a better position in the search results page. In our next article, we will show you how to use these links to gain notoriety and some tricks to put into practice.
However, if you need help creating websites or getting yours ready and optimized for the new Google updates, contact any of our SEO experts at PGR Marketing & Tecnología and start getting the most out of your online strategy.
In this article and the next one we will look at what external links are and how to make them work for your website. You will learn some practices for using external links to help your content appear higher in the search engine results page .
When should you link to other sites?
External links are hyperlinks that direct readers to a website other than your own. At first glance, using external links seems counterintuitive: after all, these links take people away from your website. However, as we will see later in this article, it is one of the tools to help your website rank better that you can use.
Therefore, when we correctly implement a good external link strategy we are improving the ranking of our website.
Advantages of using links
Linking to external websites, when done correctly, offers several benefits:
1- External links improve your credibility
When you add links to trusted websites that are relevant to your content, it improves the credibility of your website. Additionally, external links provide references to your readers, which will improve the authority of your website. Linking to other pages is similar to citing sources in a bibliography for an academic paper: it shows that you have created your content based on solid research.
2- External links improve your SEO
The external links you add can help search engines determine the usefulness and quality ghana mobile phone number list of your pages. High-quality pages often link to other high-quality pages; therefore, search engines will view your content favorably, helping you rank higher. If you link to an interesting article on a topic of critical interest to your business, Google uses this as a way to learn what your website is about.
3- External links facilitate the creation of connections
The pages you're linking to will know you're doing it. And they'll most likely return the favor and link back to your website if the opportunity arises, which is perfect because the more quality backlinks you get, the better. It's an easy and positive way to reach out, make connections in your industry, and get your content in front of the right audience.
4- External links offer more value to readers
Adding external links provides a better user experience for readers. These links lead to related information that adds value to your content without duplicating it. When your readers see that you consistently link your content to resources that help them learn more about the topic they are interested in, they will value your website much more.
According to Google, the use of external links is one of the most important factors for achieving a better position in the search results page. In our next article, we will show you how to use these links to gain notoriety and some tricks to put into practice.
However, if you need help creating websites or getting yours ready and optimized for the new Google updates, contact any of our SEO experts at PGR Marketing & Tecnología and start getting the most out of your online strategy.