Discover the Top 5 Benefits of Website Visitor Identification Software
Posted: Sun Jan 19, 2025 7:11 am
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification.
Table of contents
1. Build Your First-Party Database
2. Plug Leaks in Your Sales Funnel
3. Maximize the ROI from Digital Advertising and SEO
4. Enrich Your Contact Records
LeadPost for Business (B2B) Data
LeadPost for eCommerce (B2C) Data
5. Automated Personalization
Get More Value from Your Traffic with Visitor Identification
1. Build Your First-Party Database
As third-party cookies disappear, first-party data is more important belarus whatsapp data than ever. Google will (finally) move forward with its plan to deprecate third-party cookies in 2024. So now is the time to focus on your first-party database.
Visitor identification jumpstarts that process by automatically turning your traffic into contact records.
2. Plug Leaks in Your Sales Funnel
The primary benefit of website visitor identification software is that it enables you to keep bounced traffic in your funnel. Is your bounce rate 0% and your conversion rate 100%? If not, you’re losing some of your traffic to competitors.
But visitor identification tools match up to 40% of your bounced traffic. That means those visitors are now in your CRM. Without visitor identification, you’d be totally reliant on retargeting through digital advertising.
With a visitor identification tool, you can also retarget those visitors through email and direct mail.
3. Maximize the ROI from Digital Advertising and SEO
Plugging those leaks will increase your return on ad spend and your ROI from SEO.
With ads, you’re paying for those clicks. And, while you’re not directly paying for organic clicks, SEO isn’t free. You’re investing time or money (or both) to develop content that ranks. So it’s essential to get as much value as you can from every visitor.
You can do that with website visitor identification by following up with non-converting visitors by email and direct mail.
4. Enrich Your Contact Records
Marketers have to walk a balance between:
getting as much information as they can, while also
making it as easy as possible for visitors to convert.
The more information you have, the better you can target and personalize your marketing campaigns. But every field you add to a form reduces the likelihood that a visitor will complete it.
Website visitor identification allows you to require fewer fields in your forms. Instead, your visitor identification tool will gather additional information in the background.
As an example, here are some of the data types you can collect through LeadPost:
LeadPost for Business (B2B) Data
Website Data
Lead Delivery Date
Last Visit
Page Views
First Visit
Seconds on Site
Landing Page
Exit Page
Pages Visited
Contact Information and Demographic Data
Table of contents
1. Build Your First-Party Database
2. Plug Leaks in Your Sales Funnel
3. Maximize the ROI from Digital Advertising and SEO
4. Enrich Your Contact Records
LeadPost for Business (B2B) Data
LeadPost for eCommerce (B2C) Data
5. Automated Personalization
Get More Value from Your Traffic with Visitor Identification
1. Build Your First-Party Database
As third-party cookies disappear, first-party data is more important belarus whatsapp data than ever. Google will (finally) move forward with its plan to deprecate third-party cookies in 2024. So now is the time to focus on your first-party database.
Visitor identification jumpstarts that process by automatically turning your traffic into contact records.
2. Plug Leaks in Your Sales Funnel
The primary benefit of website visitor identification software is that it enables you to keep bounced traffic in your funnel. Is your bounce rate 0% and your conversion rate 100%? If not, you’re losing some of your traffic to competitors.
But visitor identification tools match up to 40% of your bounced traffic. That means those visitors are now in your CRM. Without visitor identification, you’d be totally reliant on retargeting through digital advertising.
With a visitor identification tool, you can also retarget those visitors through email and direct mail.
3. Maximize the ROI from Digital Advertising and SEO
Plugging those leaks will increase your return on ad spend and your ROI from SEO.
With ads, you’re paying for those clicks. And, while you’re not directly paying for organic clicks, SEO isn’t free. You’re investing time or money (or both) to develop content that ranks. So it’s essential to get as much value as you can from every visitor.
You can do that with website visitor identification by following up with non-converting visitors by email and direct mail.
4. Enrich Your Contact Records
Marketers have to walk a balance between:
getting as much information as they can, while also
making it as easy as possible for visitors to convert.
The more information you have, the better you can target and personalize your marketing campaigns. But every field you add to a form reduces the likelihood that a visitor will complete it.
Website visitor identification allows you to require fewer fields in your forms. Instead, your visitor identification tool will gather additional information in the background.
As an example, here are some of the data types you can collect through LeadPost:
LeadPost for Business (B2B) Data
Website Data
Lead Delivery Date
Last Visit
Page Views
First Visit
Seconds on Site
Landing Page
Exit Page
Pages Visited
Contact Information and Demographic Data