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In fact, brands like Booking take advantage of the opportunity to complement the message with a guide to the destination in question, or the attractions of the destination where loyalty program points can be redeemed. That is to say, the email has added value and the user appreciates that. 8.- Re-engagement programs reengagement If you are one of those who believe that recovering inactive users is not necessary, you are more than wrong. For some companies in the tourism industry, the relationship with their customers could be exceptional. And meanwhile, there are others who rely on building longer-lasting relationships with them. email marketing strategies for the tourism sector created to reactivate users are your solution. You can remind your customers of what you offer. You can also tempt them with ideas for new trips.


You could also add incentives to convince job seekers phone number list them to take action, no matter how small. But if all else fails, you can send a campaign under the title “we missed you” asking the user if they want to stay on your subscriber list or if it’s better to cut it short. TripAdvisor, in this case, relies on users to provide feedback on the places they visit. This way, even if they don’t purchase or hire a service, they are no longer inactive and interacting with the brand. This re-engagement email targets subscribers who have researched specific locations but have never returned to share their opinions. 9.- Thank you email Email marketing for the tourism sector Once the user has completed their trip, be sure to thank them. This is a great opportunity to ask for a review about the trip or to encourage the user to share their experience on your social media profiles .