Colour plays a big role in the purchasing decision, so the whole appearance of the machine, its design and decoration should be attractive and informative. Customers usually need only a few seconds to make a decision, so the visual component is very important.
Clear interaction with the product.
To check the operation of vending machines, they often resort to hiring a specially trained group of people who test the machines within the company and constantly improve their functionality.
Criteria for success of a vending business
When a customer encounters 99 acres data package difficulties, they usually do not have the opportunity to ask questions about the product or service, and as a result, they may interrupt the purchase process and leave. According to a study by the Baymard Institute, the percentage of unfinished purchases or “abandoned carts” in e-commerce is 69.8. However, in the vending business, this figure is reduced for several reasons: there are no additional taxes and fees, no registration is required, and the final cost of the product or service is immediately clear to the customer.
In some areas of the vending business, such as vending machine sales, one-click purchasing is popular. However, for more complex services, such as travel or non-food sales, simple step-by-step instructions are developed to help the customer move conveniently toward making a purchase.
To effectively handle customer complaints, it is important to have a hotline contact number, email, and messenger availability posted in a visible place. Specialists should be able to check the information remotely and promptly resolve any issues that arise. Another useful addition is the introduction of a refund policy or bonuses for subsequent services, this can increase customer trust and improve satisfaction.
Quick decision making
The experience of the COVID-19 pandemic and subsequent socio-economic instability has shown that the vending business was able to successfully cope with the challenges and even expand its presence in the market. The transition to automated sales of personal protective equipment has made it possible to significantly reduce warehouse stocks and operating costs.
The vending business is actively implementing new technologies, such as telemetry, facial and barcode recognition systems, as well as machine learning capabilities. An example of such implementation is the BCRS Malta network of reverse vending machines (machines for accepting packaging for recycling), collaborating with digital transformation experts NIU x ANCHOVY. The use of an intelligent reverse vending machine system allows collecting information about consumer preferences, their social characteristics and the packaging accepted. In the future, this database can be used in both the catering and sales sectors.
Cashless payment