The growth of e-commerce in
Spain, despite the economic crisis, is proof of the strength of the online channel
and its importance for the future of our economy. The Association of Electronic Commerce and Relationship Marketing (AECEM) is the most representative entity in the sector and with its bitcoin data more than 250 associated companies, its objective is to promote the use of electronic commerce and relationship marketing as a source of
competitive advantage and growth within all economic sectors.
Murcia is the first city where AECEM will stop. On December 17th, local entrepreneurs will meet in a series of seminars that will cover the online market in general, the most in-demand products on the web, the elements of an electronic store (catalogues, product sheets, electronic invoices, shopping carts, etc.), payment methods, transactional security,
digital marketing, legal aspects, etc.
This project is in line with the guidelines of the Avanza Plan, developed by the
Ministry of Industry, Tourism and Trade, to promote the use of Information and Communications Technologies
(ICT), with the aim of improving the productivity of companies and reaching the most developed countries of the European Union in this area.