What Do We Talk About When We Talk About Brand Storytelling?

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Brand storytelling refers to the creation of narratives focused on communicating the history, identity and values ​​of a brand.

These stories must be made up of all the definitions that make up the construction of a brand's identity: purpose, mission, vision, values ​​and culture.

The content generated through brand storytelling is not aimed at guinea business email list highlighting the attributes of products and services, but rather at recounting the origins of the brand, the reasons for its existence and the values ​​that predominate in each choice made throughout its history.

This material must be reflected throughout the brand's entire communication arc and be present at various points of contact with consumers through different formats: institutional videos, social media posts, featured stories, etc.