Lead capture: process, keys and tools for your strategy
Posted: Sun Jan 19, 2025 8:39 am
1. What is lead generation?
A lead is an Internet user who at a given time decides to give us their personal data (email, name, surname, location, company, etc.) and becomes part of our database.
Lead generation is the strategic process that companies, organizations or professionals implement to increase the number of users who leave their data on their website.
The data that tells us whether we are increasing or decreasing our lead capture is the conversion . This is how the process of “converting” an anonymous network user into a contact or lead with an email, name and other personal data is called. And the fundamental KPI to study and follow is the conversion rate.
Lead generation is essential in many digital marketing strategies. It is the strategy usa email list that aims to increase business by generating a continuous flow of leads that can become new customers. An example? Inbound Marketing.
lead capture
This strategy aims to increase lead generation by following a series of actions, which consist of creating appropriate, specific and personalized content for your ideal clients.
In this way, they try to attract their buyer persona and get them to leave their data, that is, to become a lead and become new clients.
Check out this success story! You'll discover how to increase the acquisition of qualified leads through Inbound Marketing.
New call to action
Do you want to be our next success story? Here you can find out more about Connext 's lead generation strategies .
2. How to capture more leads?
Now, how do you get leads? There is a lead capture process or steps to take to increase contact conversion.
2.1 The lead capture process
Let's think for a moment about the journey a user takes to become a lead, in order to determine the main elements we need in this lead capture strategy.
First, the user searches the Internet to research or obtain information about their challenges, problems or needs.
Then, when looking at the various SERPs ( Search Engine Results Pages ) that you find, you decide to enter one, two or three. Normally, the first three ranked in the search engines.
Next, they will read or review the content . If it is of quality and related to the search, our user will stay longer on the page.
If there is extra information, they will probably download it. This will be through an on-page form, a pop-up or a link that takes them to a specific landing page or download page.
Here you will leave your details , we must give you just the right information so as not to distract your attention. This tool is essential for capturing leads.
To boost lead acquisition you can also apply Growth Marketing actions . These growth techniques are focused on generating business in the short term and using a minimum investment. Are you interested? In this webinar you can learn the most effective growth techniques for capturing qualified leads:
New call to action
2.2 Key elements for lead capture
Now that you've learned about the lead capture process, you may already have an idea of all the elements that are needed to generate conversions. But in this section, we're going to list them so you can see them in a little more depth.
Landing pages for lead capture
Landing pages are essential elements in the lead generation process . They are simple pages (landing pages) that contain information and a form.
They are the space where most of your website's conversions will be generated, in addition to contact, product or service forms. Many factors influence the success of a landing page. In other words, it's possible that if you're not capturing leads through your landing pages, it's because you're making a common mistake.
What should a landing page be like to improve your lead generation?
This is an example of a landing page for lead capture through downloadable resources such as a report.
Screenshot 2024-12-03 153959
This is an example of a landing page for capturing leads through live events or webinars:
lead capture
Clean, clear, attractive design . The user cannot feel overwhelmed when entering the landing page.
A clear objective . When the user enters the landing page, the objective of capturing leads must be clear (visually and through the content). That is, will they get a guide? Will they participate in a contest? Will they request a quote? Will they download an infographic?
Based on the previous point, it is recommended to include a graphic resource that helps to visually understand the objective. An image usually increases the conversion rate on landing pages.
You can also use a video, especially on landing pages where leaving information requires an extra dose of confidence. For example, to request a consultation.
lead capture
Form . It should be prominent and not too long. You should only ask for the appropriate fields, depending on the information you provide.
We want users to stay on the page . Therefore, there should be no links that allow them to continue browsing. For example, the top menu, social networks or related material.
The text should encourage the user to leave their details . It should be concise and direct, providing the necessary information to generate leads.
A lead is an Internet user who at a given time decides to give us their personal data (email, name, surname, location, company, etc.) and becomes part of our database.
Lead generation is the strategic process that companies, organizations or professionals implement to increase the number of users who leave their data on their website.
The data that tells us whether we are increasing or decreasing our lead capture is the conversion . This is how the process of “converting” an anonymous network user into a contact or lead with an email, name and other personal data is called. And the fundamental KPI to study and follow is the conversion rate.
Lead generation is essential in many digital marketing strategies. It is the strategy usa email list that aims to increase business by generating a continuous flow of leads that can become new customers. An example? Inbound Marketing.
lead capture
This strategy aims to increase lead generation by following a series of actions, which consist of creating appropriate, specific and personalized content for your ideal clients.
In this way, they try to attract their buyer persona and get them to leave their data, that is, to become a lead and become new clients.
Check out this success story! You'll discover how to increase the acquisition of qualified leads through Inbound Marketing.
New call to action
Do you want to be our next success story? Here you can find out more about Connext 's lead generation strategies .
2. How to capture more leads?
Now, how do you get leads? There is a lead capture process or steps to take to increase contact conversion.
2.1 The lead capture process
Let's think for a moment about the journey a user takes to become a lead, in order to determine the main elements we need in this lead capture strategy.
First, the user searches the Internet to research or obtain information about their challenges, problems or needs.
Then, when looking at the various SERPs ( Search Engine Results Pages ) that you find, you decide to enter one, two or three. Normally, the first three ranked in the search engines.
Next, they will read or review the content . If it is of quality and related to the search, our user will stay longer on the page.
If there is extra information, they will probably download it. This will be through an on-page form, a pop-up or a link that takes them to a specific landing page or download page.
Here you will leave your details , we must give you just the right information so as not to distract your attention. This tool is essential for capturing leads.
To boost lead acquisition you can also apply Growth Marketing actions . These growth techniques are focused on generating business in the short term and using a minimum investment. Are you interested? In this webinar you can learn the most effective growth techniques for capturing qualified leads:
New call to action
2.2 Key elements for lead capture
Now that you've learned about the lead capture process, you may already have an idea of all the elements that are needed to generate conversions. But in this section, we're going to list them so you can see them in a little more depth.
Landing pages for lead capture
Landing pages are essential elements in the lead generation process . They are simple pages (landing pages) that contain information and a form.
They are the space where most of your website's conversions will be generated, in addition to contact, product or service forms. Many factors influence the success of a landing page. In other words, it's possible that if you're not capturing leads through your landing pages, it's because you're making a common mistake.
What should a landing page be like to improve your lead generation?
This is an example of a landing page for lead capture through downloadable resources such as a report.
Screenshot 2024-12-03 153959
This is an example of a landing page for capturing leads through live events or webinars:
lead capture
Clean, clear, attractive design . The user cannot feel overwhelmed when entering the landing page.
A clear objective . When the user enters the landing page, the objective of capturing leads must be clear (visually and through the content). That is, will they get a guide? Will they participate in a contest? Will they request a quote? Will they download an infographic?
Based on the previous point, it is recommended to include a graphic resource that helps to visually understand the objective. An image usually increases the conversion rate on landing pages.
You can also use a video, especially on landing pages where leaving information requires an extra dose of confidence. For example, to request a consultation.
lead capture
Form . It should be prominent and not too long. You should only ask for the appropriate fields, depending on the information you provide.
We want users to stay on the page . Therefore, there should be no links that allow them to continue browsing. For example, the top menu, social networks or related material.
The text should encourage the user to leave their details . It should be concise and direct, providing the necessary information to generate leads.