Social Selling: How to generate sales on social media
Posted: Sun Jan 19, 2025 8:42 am
We are in the midst of a digital revolution: the rise of the Social Selling phenomenon to sell through social networks is part of this revolution. In this article we show you what it consists of.
Gone are the days when salespeople had to go door to door to offer their services or products to potential customers, or spend long hours on the phone trying to contact their prospects. Later, with the advent of the Internet, many of these calls and visits became emails.
Today, thanks to the digital revolution and universal access to the Internet through the most varied devices, the way of doing business has changed enormously. According to a study published by the Harvard Business Review , 90% of professionals with purchasing decision-making power say they do not answer sales calls by phone or respond to emails with offers. Instead, they frequently respond to short messages and links on social networks.
What is Social Selling?
Social Selling is the set of activities we carry out on social media to contact and interact with our potential clients to achieve a sale. Today, LinkedIn, Twitter, Instagram, Facebook, among other social networks, have become the meeting point with potential clients.
All of these networks allow us, just as good salespeople did in the past, to develop relationship-building strategies. It's not just about getting contacts, but also about networking and strategically detecting the most appropriate time to engage in a conversation and make our solution or product known as a way to address a current problem. These types of actions, unlike others, are received as a way to make customers' lives easier, rather than as another annoying commercial message to be eliminated.
It is possible that even without knowing it, if you already have a professional or company profile on Facebook, LinkedIn, Instagram or Twitter, you are already implementing a Social Selling strategy .
Why is it important to sell on social media?
According to Forrester Research , 57% of the purchasing process for a product or s hong kong mobile phone number list ervice takes place before the buyer comes into contact with the seller. Through Social Selling , sellers come into contact with potential customers at a stage even before the start of this process. This contact will make it easier to maintain a relationship and generate the necessary trust so that, at the right time, these relationships lead to a sale.
This is a new approach that allows sellers and potential customers to establish a relationship through existing connections and networks without the need for travel or sales calls.
So, if you haven't yet launched a Social Selling strategy, it's very likely that you're giving away sales to your competitors who do.
How to use social media to generate a sale?
The first step in developing a Social Selling strategy will be to determine which social networks your potential clients are on based on their interests and create a personal or professional profile on them.
The first goal will be to get business leads , that is, potential customers who at some point have shown interest in your product or service and have provided their data that you can use to follow up with more information. Once we have identified the contacts, we must interact with them through a personalized content marketing program.
There are several effective methods for attracting potential customers: contests, access to content that requires registration, webinars, events, videos, etc.
Gone are the days when salespeople had to go door to door to offer their services or products to potential customers, or spend long hours on the phone trying to contact their prospects. Later, with the advent of the Internet, many of these calls and visits became emails.
Today, thanks to the digital revolution and universal access to the Internet through the most varied devices, the way of doing business has changed enormously. According to a study published by the Harvard Business Review , 90% of professionals with purchasing decision-making power say they do not answer sales calls by phone or respond to emails with offers. Instead, they frequently respond to short messages and links on social networks.
What is Social Selling?
Social Selling is the set of activities we carry out on social media to contact and interact with our potential clients to achieve a sale. Today, LinkedIn, Twitter, Instagram, Facebook, among other social networks, have become the meeting point with potential clients.
All of these networks allow us, just as good salespeople did in the past, to develop relationship-building strategies. It's not just about getting contacts, but also about networking and strategically detecting the most appropriate time to engage in a conversation and make our solution or product known as a way to address a current problem. These types of actions, unlike others, are received as a way to make customers' lives easier, rather than as another annoying commercial message to be eliminated.
It is possible that even without knowing it, if you already have a professional or company profile on Facebook, LinkedIn, Instagram or Twitter, you are already implementing a Social Selling strategy .
Why is it important to sell on social media?
According to Forrester Research , 57% of the purchasing process for a product or s hong kong mobile phone number list ervice takes place before the buyer comes into contact with the seller. Through Social Selling , sellers come into contact with potential customers at a stage even before the start of this process. This contact will make it easier to maintain a relationship and generate the necessary trust so that, at the right time, these relationships lead to a sale.
This is a new approach that allows sellers and potential customers to establish a relationship through existing connections and networks without the need for travel or sales calls.
So, if you haven't yet launched a Social Selling strategy, it's very likely that you're giving away sales to your competitors who do.
How to use social media to generate a sale?
The first step in developing a Social Selling strategy will be to determine which social networks your potential clients are on based on their interests and create a personal or professional profile on them.
The first goal will be to get business leads , that is, potential customers who at some point have shown interest in your product or service and have provided their data that you can use to follow up with more information. Once we have identified the contacts, we must interact with them through a personalized content marketing program.
There are several effective methods for attracting potential customers: contests, access to content that requires registration, webinars, events, videos, etc.