Why incorporate a marketplace into your industrial marketing plan

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Marketplaces are online shopping centres that concentrate supply and demand in a single site. There are marketplaces specialised in B2C sales such as Amazon or Ebay, and others focused on B2B such as SoloStocks.com in Spain, or Alibaba in China. Laura Vázquez, from SoloStocks, is here to tell you how to get the most out of a marketplace.


The role of marketplaces in the industrial sector
Companies that have traditionally focused on B2B sales have implemented their characteristic sales channels and customer acquisition and service methodology. These types of companies usually close sales with personalized quotes because they deal with very large and high-value orders. Therefore, thinking about digitalizing sales and making them through the denmark email list Internet seems complicated to them.

However, buyers have evolved in line with technology, becoming virtual buyers accustomed to finding all the products they need for their company, seeing different suppliers and comparing prices and conditions, in a single website: the marketplace . Being part of a marketplace is an obligation for any company that is developing its online strategy. Nowadays, the buyer is in control of the sale , and not the salesperson, as years ago. Today, between 60-90% of B2B purchasing decisions are made online. The buyer searches on the Internet, and by the time he picks up the phone to contact the selling company, he has already selected 2-3 suppliers of interest.

Being part of a marketplace helps to increase the sales rate and to obtain new clients , since these are websites with a lot of traffic flow due to their good positioning and the fact that they have extensive catalogues of products and suppliers. SoloStocks.com, for example, has more than 2,000,000 published products, so it can be said that almost anything a company needs can be found here, and buyers know it.



Advantages of selling on a Marketplace:
It is a consolidated channel that has a significant traffic of potential clients.
You sell under the umbrella of a brand that is more powerful and recognized than yours. In addition, marketplaces such as SoloStocks.com continually promote the selling companies by highlighting them in the product sheets and giving the buyer as much information about the selling company as possible, so that your company gradually gains online notoriety.
It requires less effort than the option of setting up your own website and attracting visitors.
Multi-sector marketplaces can have a multiplier effect on sales, since when selling products from different sectors, complementary sales are produced.


In short, incorporating marketplaces into your industrial marketing plan is a good option to consider when selling online. Companies that use them gain access to customers they wouldn't otherwise have. If you want more information on how to start selling on a leading B2B Marketplace in Spain like SoloStocks.com, contact us and we will give you the solution that best suits your business needs.