However, before proposing the ideal solution, the most difficult part remains to understand what users want, what their needs and knowledge are.
Through this infographic at the bottom of the article, the UX team of the Bleu122 agency looked at User Experience, also called UX Design, in order to understand what this method is and what the issues are.
UX: definition and context
First of all, the expression “User Experience” is more commonly used in reference to a digital environment, but it would be reductive to consider that UX stops there.
Any experience lived in interaction with a device, digital or not, is UX.
UX takes into consideration the user's needs and focuses on the emotional taiwan phone number aspect of the experience. The process involves
finding a balance between these needs and customer objectives,
succeed in offering intuitive navigation, optimal usability and ease of understanding.
To get the best possible experience, you need to understand who the users are, their journey, the context of use, the constraints associated with their tasks, etc.
“UX design is a methodical, iterative, human-centered design process aimed at shaping user experiences.”
It is generally agreed that UX is based on both usability (the “ease of use” of an interface) and the emotional impact felt.
The stages of UX Design
User experience design goes through several stages:
User research: interviews, statistics, data,
Defining features: Determined the main functions of the product based on its collected user needs and customer objectives
Information architecture: order, group, sectorize data, strategy and content
Sketching: quickly establish an overall structure of interfaces and define the hierarchy of content
Schematic models: creation of “wireframes” presenting more precisely the structure and hierarchy of interfaces without regard to the visual aspect
Prototyping: simulation of user interactions through the animation of schematic models
User testing: helps to identify usability or feel issues during the prototype process, allowing for faster adjustments.
However, UX still remains a specialized discipline that some companies do without, resulting in low customer conversion rates.
For example, with the simple redesign of a button, Amazon generated an additional 300 million dollars, just one year later ( source )
It's your turn now and discover the superb infographic that accompanies this article.