The kind of content you choose to create can have a lasting impact on your business, so keep these things in mind while you work on your content pillars. 1. Understand your audience The first thing you have to remember is that you need to understand your audience to come up with the kinds of content pillars that will make an impact on social media. What will get your audience talking? For example, if you’re an independent book store, will you talk about new indie authors, and upcoming events, and do book reviews? Those three pillars of content could be perfect for your audience.
Alternatively, you could switch your focus to something else your business does, like outreach azerbaijan phone number data to local schools or reporting on industry trends. Whatever pillars you choose, make sure they line up with what your audience is interested in seeing. Check your website’s analytics to see if your social media posts are making an impact. 2. Create a content calendar Another step to take once you know which pillars you want to use is to create a content calendar.
content. Why use a content calendar? You’ll stay more consistent. When you have a calendar that goes over all the content you want to release within the quarter or over the course of the year, you’ll be more likely to do so and avoid missing out on any important marketing dates. 3. Use keyword research The next thing to think about when you’re creating a content pillar is how your keywords will pull in your audience.