Marketing Digital
Inbound marketing , as a new philosophy that focuses on the needs of buyers, has gained a powerful prominence in recent years. Since Brian Halligan in 2005 made known what this new paradigm is about by founding Hubspot , a pioneering organization in the area, marketing agencies began to include important aspects of this theory in their work methodologies.
From advertising to inbound marketing
For years, many advertising agencies used techniques to attract new buyers, which gradually became obsolete. At one time, the objective was to position a brand or product through the use of repetitive campaigns and messages, that is, it was believed that sales were determined by the number of times that customers received information about a particular product or service.
Thanks to the advancement of information and communication technologies (or better known as ICTs), consumers have become much more demanding.To buy or acquire a service, people use the Internet and search engines specifically, to learn or research more about their next purchase.
In addition, consumers today can block messages they do not wish to receive by using caller IDs, spam filters and ad blockers.
In this sense, both radio and television commercials, as well as cold calls and emails without prior authorization, have lost relevance over time as preferred mechanisms for increasing sales.
The importance of hiring an inbound marketing agency
Inbound marketing, in its quest to implement new practices, has established a series of steps and methodologies that guide marketing agencies to change the old advertising scheme for one that is more assertive with new technologies and new consumer needs.
Therefore, there are many inbound marketing agencies that are dedicated to creating strategies based on the natural attraction of clients, through the use of web publications with a high educational component.The main objective of inbound marketing agencies is to satisfy the needs of consumers, which in this case are reflected in the “customers” of their clients (companies that want to transform their sales philosophy).
Consumers want to read information that is relevant to them and provides them with enriching experiences, therefore, they prefer to receive educational content rather than promotional messages. Inbound marketing agencies are in charge of understanding this entire process, but at a much more personalized level. Despite using a B2B (Business to Business) model, their objective is to create a H2H (human to human) relationship.
This is why it is important to hire an inbound marketing agency that can create dynamics of interaction with your community, which within a certain time, will allow you to build bonds of trust and transform visitors to your website or social networks (readers of your content) into great sales opportunities.
Main benefits of hiring an inbound marketing agency
Now that we understand the importance of inbound marketing agencies today, let's now look at the greatest benefits of hiring one for your company, which will guide all your steps to follow and drive your path to a successful digital marketing campaign :
Hiring an inbound marketing agency will allow you to classify your content according to the type of buyers you have. Buyer personas and the buyer's journey represent two essential practices within inbound marketing , to understand in depth how the mindset of your buyers works and how to direct your content especially to them. Of course, the type of language, format and topics they use come into play to connect as much as possible with the interests of your ideal audience.
Inbound marketing, as we have already mentioned, is largely focused on customer needs, so knowing your needs as a company looking for potential customers is vital.
In this sense,Inbound marketing agencies will create strategies that are not only personalized and in line with your corporate goals, but also with the needs of your consumers.
Customers spend 50% of their time online engaging with personalized content, allowing you to target your key messages to the audiences most suited to you. As inbound marketing agencies create personalized strategies for you, they will help you do the same with your clients.
Multidisciplinariedad
Inbound marketing agencies stand out for their multidisciplinary approach. This refers to the different professions that come together in them to achieve a common goal. Inbound marketing agenciesThey offer a wide range of services such as graphic and web design, programming, copywriting, community management, SEO, web analysis, among others.
Hiring an organization with these qualities will allow you to have a more comprehensive view of your digital marketing strategies . The combination of all these disciplines will be key to the proper functioning of your social networks and blogs, which today have an important weight in the attention of buyers, since they represent their main information and communication channels.
Content Monetization
The digital market has focused on producing only interactions with consu philippines telegram mers instead of focusing on achieving transactions from them as well. Return on investment (or better known by its acronym in English as ROI) is an indicator that companies use to calculate the effectiveness of their invested capital. By hiring an inbound marketing agency with extensive experience in the area,you have a greater chance of having a positive ROI, that is, making a profit.
Why is this claim so? 68% of buyers spend more time reading published content from a brand or company they are interested in. This greatly increases the possibility of monetizing content published on blogs. On the other hand, inbound marketing can double the average conversion rate of your website from 6% to 12%.
In this way, content monetization is more about creating sales opportunities from strategically formulated content. The inbound marketing methodology has four stages ( attract, convert, close and delight ) that guide companies – as if it were a GPS – to successfully achieve this monetization process.
Platform metrics, analysis and optimization:
Blogs, social media and emails are digital tools
that allow you to interact with your communities of followers. Through them, you can attract your potential customers and direct them to your money-making platforms (virtual stores, landing pages, download pages). Inbound marketing agencies will help you not only create, but also publish, the valuable content that your followers need on these platforms.
Within this process, it is necessary to analyze the impact that the content you publish has had on the purchasing decision of your followers and/or readers. For this, inbound marketing agencies They analyze the results and provide you with statistics on your progress, with the aim of evaluating how effective or not the communication strategy used was.
In this sense, the continuous analysis and optimization of your platforms is a benefit that inbound marketing agencies provide you , because among their responsibilities is to be constantly aware of your interactions and growth on the web. Marketing agencies will help you with your SEO and carry out web positioning strategies that will allow you to attract important visitors to your platforms.
In conclusion, an external organization that helps you strategically manage your short- and long-term goals is essential to achieve profitability over time. Digital marketing agencies are perfect allies that you cannot ignore. It is about enhancing your vision with the experience and knowledge of other people who also want to grow alongside you.