Step 7: Developing Tactics
Posted: Sun Jan 19, 2025 10:54 am
After forming a category development strategy, tactical planning must be carried out:
Identify specific products within a category and create a product line map.
Think over the pricing policy and determine the markup percentage.
Automation of price tracking of competing companies and price adjustment procedures provides invaluable assistance at this stage.
Decide how the category will be promoted and determine the advertising budget.
For offline trade, you need turn leads into sales with overseas chinese in worldwide data to think about how and where to display the group's products in the sales area and on the shelves, and for online stores, you need to develop product cards and create content.
It is not enough to correctly purchase, aggregate and set prices for goods; it is necessary to competently create product cards and use sales promotion tools.
Select suppliers of goods, create delivery and payment schedules, taking into account the specifics of the partners' work.
Step 8: Implementation in practice and evaluation of results
At this stage, the process of cooperation with suppliers is reorganized in accordance with the developed plan for changing the product line. In addition, work is carried out with personnel to define new tasks and set new goals. If necessary, specialized software for category control is purchased and implemented. Activities are carried out to improve the skills of specialists in the purchasing and sales departments.
Category management is an active and continuous process that requires regular adjustments to actions during implementation. After the first innovation, customer preferences and requirements for the product begin to change, which requires timely changes in tactics.
As a result of the correct introduction of category management, enterprises receive the following benefits:
increasing customer satisfaction with the product line;
increase in customer flow;
growth of the average bill;
increase in sales volumes;
easier work with counterparties;
increasing consumer loyalty;
reduction of illiquid balances;
improving the store's image.
The introduction of category management creates opportunities for more efficient business management and increased profits. The company has clear goals for further development, with the main focus being customer satisfaction.
Training in the spec
Identify specific products within a category and create a product line map.
Think over the pricing policy and determine the markup percentage.
Automation of price tracking of competing companies and price adjustment procedures provides invaluable assistance at this stage.
Decide how the category will be promoted and determine the advertising budget.
For offline trade, you need turn leads into sales with overseas chinese in worldwide data to think about how and where to display the group's products in the sales area and on the shelves, and for online stores, you need to develop product cards and create content.
It is not enough to correctly purchase, aggregate and set prices for goods; it is necessary to competently create product cards and use sales promotion tools.
Select suppliers of goods, create delivery and payment schedules, taking into account the specifics of the partners' work.
Step 8: Implementation in practice and evaluation of results
At this stage, the process of cooperation with suppliers is reorganized in accordance with the developed plan for changing the product line. In addition, work is carried out with personnel to define new tasks and set new goals. If necessary, specialized software for category control is purchased and implemented. Activities are carried out to improve the skills of specialists in the purchasing and sales departments.
Category management is an active and continuous process that requires regular adjustments to actions during implementation. After the first innovation, customer preferences and requirements for the product begin to change, which requires timely changes in tactics.
As a result of the correct introduction of category management, enterprises receive the following benefits:
increasing customer satisfaction with the product line;
increase in customer flow;
growth of the average bill;
increase in sales volumes;
easier work with counterparties;
increasing consumer loyalty;
reduction of illiquid balances;
improving the store's image.
The introduction of category management creates opportunities for more efficient business management and increased profits. The company has clear goals for further development, with the main focus being customer satisfaction.
Training in the spec