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Advertising Labeling in 2024: What You Need to Know

Posted: Sun Jan 19, 2025 12:27 pm
by shammis606
Why is advertising labeling necessary?


Advertising labeling is necessary to ensure that consumers usage of our employment database can easily distinguish advertising material from editorial content. It helps to avoid misleading content and ensures transparency of advertising messages. In addition, proper advertising labeling helps advertisers comply with legal requirements and avoid fines.



Key requirements for advertising labeling in 2024


1. Clear designation of advertising

Use of standard phrases : Identify advertisements with the words "advertisement", "advertisement", "sponsored" or "partnered content". These phrases should clearly indicate the advertising nature of the content.
Visibility and legibility : Markings should be visible and easy to read. Avoid using small fonts or colors that blend into the background.



2.Placement of markings

At the top of the material : The marking must be placed at the top of the advertising material so that consumers can immediately recognize that they are looking at an advertisement. This applies to both text and visual materials.



3.Size and color of marking

Good visibility : The size and colour of the markings should be such that they are clearly visible and easy to read. Avoid using small fonts or colours that blend into the background.



4.Marking in social networks

Use of hashtags and labels : On social media, promotional posts should be clearly labeled. This can be done by using hashtags such as #advertisement or #ad, or by labeling them in the post description. It is important that the label is visible without having to expand the text in full.



5.Video and audio advertising

Start and end of video : In the case of video or audio advertising, the marking must be provided at the beginning and end of the video. Videos must contain a visual marking, and audio clips must contain an audible notification of the advertising nature of the content.



6. Testing the visibility of markings

Different devices and screens : Before launching an advertising campaign, test the visibility of the marking on different devices and screens. Make sure that the marking is clearly visible and legible on both computers and mobile devices.



7. Employee training

Know the rules : Train employees involved in creating and placing advertising materials on the rules for labeling advertising. This will help avoid mistakes and ensure compliance with all requirements.



8. Compliance with changes in legislation

Relevance of information : regularly monitor changes in legislation and recommendations of regulators in the field of advertising. This will help you make necessary changes to advertising materials in a timely manner and avoid fines.



9.Using examples of successful labeling

Best Practices : Study examples of successful labeling from other companies and apply best practices to your campaigns. This will help you create more effective and transparent advertising materials.


Practical Advice on Advertising Labeling


Use standardized phrases
Use standardized phrases to label your ads, such as "advertisement", "advertisement", "sponsored" or "partnered content". This will help avoid misunderstandings and ensure compliance with legal requirements.
Test the visibility of the marking
Before launching an advertising campaign, test the visibility of the marking on different devices and screens. Make sure that the marking is clearly visible and legible on both computers and mobile devices.
Train your staff
Train your staff who create and post advertising materials on advertising labeling rules. This will help avoid mistakes and ensure compliance with all requirements.



Monitor changes in legislation
Regularly monitor changes in legislation and recommendations from regulators in the field of advertising. This will help you make the necessary changes to advertising materials in a timely manner and avoid fines.
Use examples of successful labeling
Study examples of successful labeling from other companies and apply best practices in your campaigns. This will help you create more effective and transparent advertising materials.


Conclusion


Advertising labeling in 2024 requires strict adherence to new rules and recommendations. Proper labeling of advertising materials helps ensure transparency and consumer protection, as well as avoid fines and maintain audience trust. By following these tips and recommendations, advertisers will be able to successfully adapt to new requirements and create effective and transparent advertising campaigns.