Boxing Day: why join this trend.

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Have you ever thought about a Black Friday-style sale after the Christmas holiday? Yes, that is now possible. We call this post-Christmas sale Boxing Day. The origin of the name has nothing to do with the sport of boxing, but rather with the English word box, which in Portuguese means box. According to Wikipedia, it is said that in ancient times, employers would give their employees a “Christmas box” full of products after the December 25 holiday.

Modernity has transformed these products into offers and has won over retailers and, especially, those in the virtual market. Regi Mafra, commercial and marketing director at id5 , explains that this is an excellent opportunity to do business and recommends the practice, regardless of the market segment.

“For those who have e-commerce, there are several line database to increase sales. You can always take advantage of retail opportunities, and Boxing Day [or Boxing Week] is an opportunity to make more profit. But it is essential that prices or discounts are attractive,” he said.

The trend originated in English-speaking countries: the United Kingdom, Australia, New Zealand and Canada, to celebrate December 26th, which aims to sell off all end-of-year stock, offering considerable discounts (some stores in Canada and the United States offer up to 70%).

In Brazil, this trend has been well explored since 2012, when large stores, such as Walmart, Submarino, Netshoes and others, joined the discounts to boost Christmas sales, becoming a “boxing week”. The action was an initiative of the website “Busca Desconto”.

If you are interested in setting up your online store and soon participating in this and other actions, contact id5 web solutions using the button below. If you already have an e-commerce, learn about our strategies to increase your sales.