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1. Image file name
What it is: The image filename is the name you give to your image before uploading it to your site. Search engines use filenames to understand what the image is about.
Why it matters: Descriptive, keyword-rich file names help poland phone number search engines index images more easily. Generic file names like {{site.location.location.name}} IMG_0001.jpgdon't provide any context. A name like {{ site.location.location.name}} blue-running-shoes.jpgcan reinforce the topic of the page and improve its chances of appearing in Google image search results.
How to optimize:
Rename all images before uploading to meaningful, descriptive file names.
Include primary keywords where appropriate, but don't overdo it.
Use hyphens to separate words (for example, red-womens-hoodie.jpg).
2. Image alternative text
What it is: The alt attribute provides text descriptions of images for users who cannot see them, such as visually impaired visitors using screen readers. It also gives search engines additional context about the image's content.
Why it matters: Well-written alt text improves accessibility and can impact rankings in both web and image search. Including relevant keywords in alt text can help search engines understand the topic of the page.
How to optimize:nd.