Surveys have shown that a significant portion of directors consider readiness for innovations an important condition for implementing digital transformation. Although only every third company satisfies it. In this regard, CDOs have to set the right tone for staff in parallel with the introduction of digital technologies into corporate life. According to 70% of respondents, overcoming stereotypes and earning authority is not as easy as it seemed at first.
True, in our country, CDOs do not consider the development of cultural values as a serious difficulty and often push it into the background. To a greater extent, directors concentrate on current work, and only 13% of respondents strive to equally engage in mentoring and the actual implementation of transformations. A completely different picture is observed in Western companies, where 54% of CDOs direct more efforts to re-educating employees, and for a third of them both tasks are equally important.
The lack of a clear dentist database understanding of the role makes it difficult to make a clear choice in favor of one option or another. In general, CDOs agree that a favorable attitude from senior company officials and the ability to make decisions independently are necessary for a full transition to digital technologies.
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Expectations, career growth Chief Digital Transformation Officer
Most of the directors surveyed said that no one had held this position in the company before them. Of these, two-thirds were invited from outside and had never worked in this organization before, and the rest had worked their way up to CDO within one company. In general, today's digital directors are only taking their first steps in this area. Apparently, this is why they have to face many challenges.
Only 39% of directors consider themselves satisfied with their jobs. However, even if they are forced to deal with difficult issues, 87% of CDOs would return to the position, and 72% are confident that they will remain in the position for a year.
The salary of a digital technology director varies depending on the scale and objectives of the enterprise. Abroad, representatives of this profession receive from 180 to 250 thousand euros, and in large corporations, CDTOs can pay from one and a half to three million dollars. In Russia, the salary can reach from 700 thousand to 1 million rubles.
Career growth of Chief Digital Transformation Officer
So: despite the circumstances, digital technologies have been successfully implemented, the staff has been trained, and the entire organization has accepted the innovations. Let's think about what prospects are now opening up for the CDO? Most directors say they would not mind trying themselves in this position again, choosing another company or a new project. Only 18% of respondents dream of the position of CEO, which is quite difficult to explain. The Chief Digital Officer has every chance of taking the top management position in the company. It is possible to combine his positions with the CIO, especially since many CDOs began their careers in IT. It is worth considering the option when the Chief Digital Officer begins to carry out general strategic management.
Finally, it is still difficult to say whether companies will train their own employees for the CDO role or hire external specialists. In the latter case, it is also unclear which skills will be most valuable for a candidate for this position.