However, this does not mean that backlinks are completely irrelevant to SEO. According to a video posted by Google Webmaster , when they experimented with an algorithm that excluded the evaluation from backlinks, the quality of the search results was not good.
For this reason, Google applies an algorithm that evaluates backlinks and has a system sales marketing directors managers mailing leads in place to evaluate sites that acquire high-quality backlinks . In other words, acquiring high-quality backlinks is essential for SEO.
However, as mentioned above, backlinks from spam sites that are not useful to users and hidden links (such as links in white text on a white background) are prohibited by the Webmaster Guidelines (official Google website) . In other words, artificial backlinks will not be evaluated.
"Backlinks affect the site's ranking, but artificial backlinks lower the ranking" means that
naturally occurring backlinks improve the ranking of a site . For example,
The site that links to you has good content
Natural anchor text that includes the keyword you are targeting
(e.g., for the keyword "SEO tools," naturally include the keyword, such as "free SEO tools for beginners")
In summary, it is important to acquire high-quality, naturally occurring backlinks .
The source and destination topics are related
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