Campaigns with ambassadors of famous brands from around the world

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Chinese actress Ni Ni was the face of Gucci Eyewear’s Spring/Summer 2023 collection. Born in August 1988, Ni has been in the film industry since 2011 and has starred in the historical drama “The Flowers of War” (2011) and the French-Chinese fantasy film “The Gate of Warriors” (2016).

The colourful campaign had a retro feel and featured oversized cat-eye sunglasses with tiger head appliqués, round sequined frames and mottled tan lenses. However, the luxury brand and the actress have been collaborating for several seasons now. In summer 2019, for example, Ni Ni was the face of the summer collection and posed on a desert road, photographed by Hugo Scott and curated by creative director Christopher Simmonds. Back then, the Chinese model was still sporting geometric gold metal frames and pink lenses.

In the interview about this year’s collection, Ni says: “ I have been fascinated by Alessandro Michele’s collections; his passion for the beauty of the past and the way he incorporates his own poetic language into the designs. Being part of this new chapter of Gucci is truly inspiring .”

Via Gucci

BTS's J-Hope becomes ambassador for Louis Vuitton's fashion campaigns
In recent years, K-pop has become a global phenomenon whose influence reaches beyond South Korea and influences pop culture and the music industry around the world, with the K-pop group BTS (“Big Hit Entertainment”) being particularly popular. This wave of popularity has also spread to the luxury goods industry and is driving a shift towards diversity. As a result, fashion and jewellery brands such as Louis Vuitton, Dior and Fendi are now choosing Korean celebrities to represent their campaigns.

One of these global ambassadors is Jung Hoseok (Hangul: 정호석), better known by his stage name J-Hope. Born on February 18, 1994 in Geangju , South Korea, this rapper, dancer, songwriter, and music producer won a national dance competition in South Korea in 2008 and is now a member of the boy band BTS.

Louis Vuitton via Tatlerasia

Cartier x Vanessa Kirby
French jewellery and watch brand Cartier collaborated for the first time in 2023 with British actress Vanessa Kirby, who was the face of the Panthère de Cartier fragrance, watch and jewellery campaigns. The actress, born on 18 April 1988, is best known for the action film “Mission: Impossible – Fallout” (2018) and the Netflix series “The Crown” (2016-2017), in which she played Princess Margaret.

Cartier was founded in 1847 by Louis-François Cartier, who took over his master's jewellery workshop. In the 2021/22 financial year, the luxury brand achieved sales of €19.2 billion, according to Manager Magazin, and Richemont chairman Johann Rupert remained cautious.

In the “introductory story,” Kirby Cartier appeared as a brand ambassador wearing a red dress, in keeping with the brand’s color palette, while posing in the jungle. An animated panther was also seen at the end of the video. She herself described the panther as “demanding, independent, feline and vulnerable,” and with this campaign she drew attention not only t chairman email database o the brand’s strength, but also to the importance of conservation and reconnection with nature.

About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social med