Another option is to monitor vacancies. Particular attention should be paid to such specialties as developer, programmer, etc. The announcement will indicate what skills and tools the applicant should have.
Find out how your competitors are promoting marketing content
To assess the attractiveness of competitors' materials, you need to analyze the reaction of the target audience to the release of new publications. To do this, check how many comments, likes and reposts each post gets. Reviews are sorted into positive and negative, the most resonant topics are highlighted. It is also important whether there are tags, as well as the "Share" and "Subscribe" buttons under each material.
After assessing the users' interest paytm database in the published information, an analysis is made of how the content is promoted. To do this, they study:
average number of keywords used in the text;
do the images have alt;
is interlinking used;
what keywords that you are not yet using are actively used by your competitors;
what content they share and what they link to in the materials;
which social networks do competitors' target audiences prefer to use;
Are there any resources that link to competitors' sites, but not to yours?
Research how your competitors are promoting on social media
To do this, it is important to determine how attention is drawn to the brand through these resources: is it possible to repost, are there links to social networks on the site, if so, where are they located and are there specific calls to action next to the buttons designating them. If competitors are marketing through a social network that you have not yet used, then you should consider whether it can be useful for your business. The feasibility of creating a new page is determined by the audience engagement rate on competitors' resources.
When analyzing the quantitative indicators of each social network, attention is paid to:
number of subscribers in groups and channels;
how often do posts get published;
how many comments and reposts the materials receive.
Content posted by competitors is analyzed for the intended purpose of the post. Information is generally published to increase sales or to improve brand awareness.
It is also necessary to know whether competitors use original content for their pages, or transfer it from their other resources, whether the company communicates with the audience, and if so, in what way.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template