Use the hashtag discovery feature:

[Dimaeiya333]

TikTok offers a hashtag discovery feature that allows you to explore popular hashtags related to your content. Use this feature to select the best hashtags for your TikTok videos and reach your target audience more successfully.

Read also: Kickstart your TikTok influencer marketing campaign with these ideas

Use external tools such as a search engine or hashtag generator:
Another way to find the right hashtags on the social network is to work with third-party hashtag providers and tools . There are online tools that will help you find popular hashtags on TikTok. Some of them will show you the trending hashtags in real time. You can use apps like “ TikTok hashtag generator ” to find relevant ideas.

Check out what your competition is doing
As with any social platform, it’s also worth keeping an eye on the competition. You’ll be doing a market and competitor analysis before planning your campaign anyway , so take advantage of the results. Match other companies’ and influencers’ hashtags to the likes on their videos. This will tell you what’s working really well and what’s getting a lot of engagement . Similarly, you can critically examine your own content and its hashtags – what resonated well with your target audience and why?

Of course, keep in mind that the more popular a hashtag is, the faster you risk getting lost in the mass of videos on the social network. That's why it's recommended to combine big hashtags with niche ones for TikTok videos . In hr directors contact list addition, you can also search for related hashtags to achieve a certain variety and ultimately penetration into the target group.

Location-based hashtags
Finally, location-based hashtags also make sense if you want to promote an event or something local in general. Especially for small businesses, a regional reference is useful to target the right group.

Create your own branded hashtags
Remember that you can always create your own hashtags, perhaps even very specific to your content or brand. This is especially interesting for brand awareness , as it allows you to build and grow a community of followers. Again, get to the point. So, think of simple, understandable hashtags that capture one of your products, for example, or that capture an event.

How many hashtags should you put in your TikTok posts?
As with all things in life, the same goes for hashtags on TikTok: the right measure is crucial. If you use too many different hashtags, it will be difficult or impossible for the AI ​​to categorize your content. As a result, you run the risk of your video not playing well or being barely suggested to viewers.

Three to five hashtags are recommended for a video . They should be a mix of trending ones and ones that describe your content as specifically as possible. By selecting popular hashtags, you position yourself in current conversations and trends, which increases the chances of your video being seen by a wider audience. At the same time, specific hashtags help you reach those who are searching for content exactly like yours.