15 Remarketing Statistics to Prove How Valuable It Is

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When it comes to online advertising, few strategies are more effective than remarketing. Remarketing is where you target your ads towards people who have already previously visited your site — and it has the potential to rocket your conversion rates to new heights.

But what precisely is it that makes remarketing so widely praised? What makes it so effective? To answer these questions, the best thing to do is to look at the numbers. Retargeting statistics are an excellent way to gauge how useful the strategy really is.

For that reason, we’ve laid out a list of 15 insightful remarketing stats below. Each remarketing stat offers an additional perspective on remarketing and what makes it so valuable, so read on to learn more.

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15 powerful remarketing statistics to consider
Remarketing has good reason for being as loved as it is by overseas chinese in europe data advertisers. If you’re unsure of what it can do, all you have to do is look at the numbers — and with this list of remarketing facts, that’s exactly what we’re about to do.

Here are 15 fantastic retargeting statistics to demonstrate what makes it such an incredible strategy for your business!

1. 26% of users will go back to a website as a result of remarketing.

The point of this statistic is simple: Remarketing often does exactly what it’s supposed to do. When you remarket to someone, you’re trying to get them to engage with your business again after doing so previously. And as this stat shows, it works more than a quarter of the time.

2. 56% of businesses use remarketing to acquire customers.

This probably isn’t surprising, but the main thing that companies use remarketing for is customer acquisition. Retargeting people who have already engaged with your business is a surefire way to drive those people toward conversions, which is what the majority of companies do.

3. 42% of businesses use remarketing to drive brand awareness.

Though customer acquisition might be the main use for remarketing, it’s certainly not the only one. A lot of businesses use it simply to increase brand awareness. Even just continuing to expose people to your brand can help them toward becoming customers in the long term, even if a conversion doesn’t happen immediately.

4. Business-to-business (B2B) companies increase their brand awareness by 71% when they use remarketing.

We’ve already seen how businesses use remarketing for brand awareness. But this stat shows why they do that. Brand awareness can increase by an average of 71% as a result of remarketing, at least in cases where remarketing is done well.

5. The click-through rate (CTR) of retargeted ads drops by almost 50% after five months.

Importantly, you don’t want to wait too long to remarket to people after their initial interaction with your business. If you wait for more than five months, your remarketing efforts probably won’t be too successful. In fact, the CTR drops by almost half after that amount of time.

6. Retargeting results in a 147% higher CTR for B2B companies than for business-to-customer (B2C) ones.

Remarketing doesn’t work equally well for all types of companies. B2B companies see far more success with it than B2C ones. But that doesn’t mean that you shouldn’t use remarketing if you’re a B2C business. It just means that if you’re a B2B one, you should definitely use it.

7. 45% of all cart abandonment recovery emails are opened.

Cart abandonment refers to when people visit your online store and begin to make a purchase, but leave after making it to the cart. Fortunately, 45% of all cart abandonment emails succeed at getting opened, showing that remarketing is very effective at resolving this issue!

8. 79% of consumers say they will only interact with offers that reflect their previous interactions with a business.

This statistic demonstrates that remarketing is actually the strategy many users prefer. They don’t want unsolicited ads showing up in their search results or social media feeds. They only want to see promotions that actually relate to products or services they’ve already shown interest in.

9. 97% of website users never return to a website.

This stat alone should be enough to encourage you to opt for retargeting as a marketing strategy. Nearly 100% of all marketers visit a website, and never go back — so without retargeting, it’s difficult to make consistent sales. This is true whether a user was actively looking to purchase your products or not!