Repeat sales. CRM displays the entire process of interaction with the client. The questions of interest to the person are entered into the database, a conclusion is made about which offers had the greatest effect on him. Repeat sales are carried out based on this data.
Increasing the interaction cycle. The client can make one or several purchases, use the company's products for a long time or constantly. The main thing here is trust. In order for customers to trust you and order products regularly, you need to communicate with them correctly.
For example, when a manager receives a call from a client, he immediately addresses him by name and offers what is interesting to this particular person. With this approach, it is possible to quickly establish a strong relationship with the consumer.
Types of calls to clients
Warming up. Dividing the mom database customer base and personalized offers help to increase consumer engagement. Promoting a potentially interesting benefit is like trying to shoot at a target without looking: you can hit it, but it’s highly unlikely. To avoid missing, always make offers that take into account the characteristics of the target customer category.
Reputation. If the content of the newsletter is not interesting to consumers, they stop reading the letters or cancel the subscription. At the same time, relevant offers support the company's image, customers begin to feel its care.
Three Rules for Effective CRM Marketing for Sales
Working with the database. Procedure: Finding clients → Collecting the most complete information about them → Segmenting the database.
We form relevant offers. The subject of mailings should be related to the current needs of clients. A good manager will not offer to buy travel packages to those who were interested in their cost last year. Sooner or later, the audience's preferences change.
Warm up your audience regularly. You need to not only send out newsletters, but also make sure they contain useful information. Customers are more likely to read emails and place orders if they appreciate the seller's competence and support.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content