What are and what are NOT considered responsible practices in influencer marketing?

[Dimaeiya333]

Beyond compliance with the rules imposed by the governments of each country regarding influencer marketing, there are some values ​​of social responsibility that must be part of the principles of content creators themselves. Below, we offer more details about some responsible influencer practices and others that should be avoided in influencer marketing campaigns.

Responsible practices in sales and communication with influencers
There are several positive practices in responsible marketing strategies with influencers, among the most notable are:

Transparency in content : clearly reveal when content is sponsored or promotional using tags such as #ad, #sponsored, #advertising, etc. This is precisely one of the greatest demands of the new advertising regulations of the authorities in countries such as Spain.
Relevance in collaborations: promote products or services with influencers who are related to your niche and have knowledge of the sector to reflect coherence and increase loyalty with followers.
Pre-evaluation of the product: the influencer must evaluate the quality of the product or service that he/she is going to promote and ensure that it meets the expectations he/she wishes to convey to his/her audience. This also ensures that the promotion does not put the health or integrity of consumers at risk.
Carry out actions that benefit the community: take advantage of the power of influence that content creators have and the vast amount of resources that companies have to contribute and collaborate with good social causes, such as donations to a school. These are opportunities to carry out actions that generate a positive impact on part of society and can even be included within macro plans for corporate social responsibility.
Irresponsible practices in online influencer marketing campaigns
Irresponsible practices can negatively affect the influencer's reputation and their relationship with followers. For this reason, it is important that influencers and brands adhere to ethical and transparent practices to ensure effective collaboration. In this list we share some irresponsible practices that should be avoided:

Fake followers or interactions: Buying followers and interactions such as likes or comments to increase the popularity of the influencer and give the impression that they have a larger audience than they actually do, is an une vp risk email database thical practice by creators that can affect the results that brands expect from their campaigns.
Hiding sponsorship: Failing to clearly label content that is part of a paid collaboration with a brand or company could be seen as misleading followers, in turn violating the transparency expected in influencer marketing.
Misleading Promotion: Making vague, false, or misleading claims about a company’s product or service just to make a profit is another misapplication of influencer marketing. When content creators promote items with meaningless and unsupported claims, for example, about promoting “cruelty-free” products when there is no evidence to support it.
Promoting products that put consumer safety at risk: Advertising a company's products or services that may be harmful to health, well-being or the environment could negatively affect the influencer's perception.
Advertising overload: This point may seem subjective to many. However, publishing an excessive amount of sponsored content compared to organic content can put the credibility of the influencer at risk, and therefore, of the companies that collaborate with them.
Poor management of personal data: Using consumers' private or sensitive information without their consent for advertising purposes violates audience privacy and trust.
Inappropriate content: Posting content that is offensive, inappropriate, violent or that promotes irresponsible behavior in customers can have a negative impact on stakeholders and the influencer's image.