Build deeper loyalty with your existing customer base?

[shaownhasan]

In fact, Sandy Carter quotes cuba b2b leads Gartner as saying that the last form of pure competitive advantage is experience. She went on to point out that creating immersive experiences is one of the top five things companies need to focus on today.

Virtual worlds, loyalty reward programs, games... they can all be called immersive experiences if they require user participation and investment and solve a business problem.

A great example is the Starbucks Odyssey loyalty program. It's an immersive experience. Customers actively check in and receive badges and rewards as they shop, and Starbucks loves repeat business.

Every immersive experience or engagement strategy should start with the business goals you want to achieve.

Do you need:

Work backwards from the problem and let it determine what you do next and who you work with to create the solution.

Co-creation, in this case, means co-designing, developing and deploying your strategy, roadmap and product with your customers or users. This doesn’t mean you replace your team by handing over the ideas and keys to your client.