So far, Web3 plans have relied heavily on two use cases:

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These are legitimate questions, and ones that industry leaders grenada b2b leads like Somi Arian are pondering. Somi believes the foundation of Web3 is here to stay.

Many people have learned that Web3 can be used to bypass big tech companies like Facebook and Google, which opens up a variety of opportunities for existing and emerging business models. As more people discover and understand this, deeper experiences based on Web3 will become inseparable from our daily lives and activities.
NFTs and DeFi. Unfortunately, over-financialization of both plays into the hands of regulators, which does nothing to build trust or encourage mass adoption by everyday consumers.

The path forward relies on companies like IHOP and Starbucks developing apps that encourage more people, creators, and business owners to explore the freedoms that blockchain technology brings. This will unlock everything Web3 enables, such as decentralization, community, and digital identity.

ihop-web3-loyalty program
For businesses, Web3 allows you to build a decentralized community of consumers who are happy to support you, thereby making money and giving back to the community.

For consumers, it unleashes a truly profound sense of belonging, with each community building a picture of your digital identity—a unique reputation that can be proven with zero knowledge. This means people don’t need to know exactly who you are. You can build a reputation around your digital identity without having to reveal or share your real identity.

Building a business on Web3 is not easy as the process involves a lot of trial and error. There are no previous examples to refer to.