Market, competitor and target audience research for launching an online course
Posted: Mon Jan 20, 2025 8:12 am
Before publishing an online course, it is necessary to conduct a thorough analysis of the market, competitors and audience. Even if a person is very knowledgeable in a certain area, he may have problems when trying to sell the result of his work. Online training is certainly a very promising business.
However, it is not so easy to make money in some areas of education. In addition, you can fail even with the most popular project. So you need to understand in advance what your real opportunities are.
Market Analysis
The essence of market analysis truemoney database is to assess its volume, dynamics and trends. Volume is understood as the amount of financial resources that are available in a specific market niche at the moment. For example, you have created an online fitness course for people with a herniated disc. After conducting research, you have calculated that the average cost of such courses is 10 thousand rubles. At the same time, one client, as a rule, makes no more than one purchase per year. In total, about 100,000 courses were sold in a year. Therefore, the market volume is 1 x 10,000 x 100,000 = 1,000,000,000 rubles.
Market Analysis
Upon further research, you find that the number of people suffering from hernias is gradually increasing. This means that the demand for the product will also increase. Consequently, the market dynamics (usually referred to as CARG and expressed as a percentage) will also increase.
The object of research in trend analysis is those products that are in the greatest demand in the niche. Let's assume that the average growth rate of fitness courses is 10% from year to year. The dynamics of courses for people with a hernia in the back reaches 25%. This can be considered a trend or growth driver.
However, it is not so easy to make money in some areas of education. In addition, you can fail even with the most popular project. So you need to understand in advance what your real opportunities are.
Market Analysis
The essence of market analysis truemoney database is to assess its volume, dynamics and trends. Volume is understood as the amount of financial resources that are available in a specific market niche at the moment. For example, you have created an online fitness course for people with a herniated disc. After conducting research, you have calculated that the average cost of such courses is 10 thousand rubles. At the same time, one client, as a rule, makes no more than one purchase per year. In total, about 100,000 courses were sold in a year. Therefore, the market volume is 1 x 10,000 x 100,000 = 1,000,000,000 rubles.
Market Analysis
Upon further research, you find that the number of people suffering from hernias is gradually increasing. This means that the demand for the product will also increase. Consequently, the market dynamics (usually referred to as CARG and expressed as a percentage) will also increase.
The object of research in trend analysis is those products that are in the greatest demand in the niche. Let's assume that the average growth rate of fitness courses is 10% from year to year. The dynamics of courses for people with a hernia in the back reaches 25%. This can be considered a trend or growth driver.