You can follow up on your social media platforms, email, or website, just make sure to “stay in touch.”
[Tweet “The forms on your university website should be as quick to fill out as possible.”]
Close
If you have reached this stage, it is because your potential students are pharmaceutical email list about to make a decision.
You attracted them with your social media and quality content, and you also turned them into ideal followers by asking for their most important data. It's time to close this deal and start a great university life.
More direct and personal communication is the key to closing the deal and getting the student to decide to enter your university over the competition.
To achieve this,
CRM
Customer Relationship Management is a software that allows you to automate your relationship with your students.
With the support of this system, you will not lose sight of every detail of your contacts to speak to them and resolve their doubts at the right time through any channel.
Information
The best way to know if your marketing efforts are working and actually attracting the right people is to measure them, and the best way to do that is to have a report.
Check the effectiveness of your team with a CRM that gives you these results.
What if attracting and converting wasn't enough for your student to make the final decision and go experience your university?
Build trust with a series of emails that help them make that decision through relevant content.
This is the closest and most personalized communication that the student can have with the institution in question, while also covering the needs of their life cycle.
Delight
The Inbound methodology, in addition to closing the sale, also makes the customer enjoy the brand over time with the aim of building loyalty.
In the educational sector, this premise is ideal, since it is key that your students achieve a sense of belonging to the university and that it is so much so that they even become promoters of it.
There is no better advertising than a friend recommending a brand or service to you, and universities are no exception.