Link Obfuscation: Improving Internal Linking with SEO Techniques
Posted: Mon Jan 20, 2025 8:34 am
What does it mean to obfuscate links?
Recently, an interesting question came up from Mr. Muñoz about Page Rank Sculpting optimization using JavaScript. Should we analyze our website the way Google does when rendering it, or consider how it looks with a Googlebot User Agent?
My opinion is that we should evaluate our site as if it were browsed without JavaScript. If when you disable JavaScript certain links are not clickable or if infinite scrolling does not load, this is probably how Google interprets your site. Although Google promotes its ability to interpret JavaScript, in reality, it is quite limited in this regard.
PR Sculpting is based on how Google assigns vk database to each URL, taking into account the number and authority of the links it receives. For example, if a URL has an assigned value of 80 by Google, that value will be distributed among all the links present on it. This is crucial, especially when a URL has multiple links to the same address.
Is obfuscating with JavaScript the same as using NoFollow?
Using JavaScript for PR Sculpting tends to be safer than using NoFollow, as Google decides how and how much value to assign to these links. Although Google can render JavaScript, its capabilities to interpret JavaScript-based interactions and events are limited.
Implementing obfuscated links with JavaScript and Base64
One technique for obfuscating links involves Base64 encoding them on the server. When a link needs to be painted that should not transfer PageRank, we use an element other than , such as , so that Google does not consider it in the distribution of the URL value.
This approach allows you to camouflage links in the eyes of Google, thus distributing the value of each URL intentionally, without wasting value points on unwanted URLs.
The process for creating obfuscated links on the server is as follows:
1. Initially, we encode the links using Base64. In this specific case, I use a PHP function to convert the URL into a Base64 string. The function takes a URL as input and transforms it into a Base64 format.
Recently, an interesting question came up from Mr. Muñoz about Page Rank Sculpting optimization using JavaScript. Should we analyze our website the way Google does when rendering it, or consider how it looks with a Googlebot User Agent?
My opinion is that we should evaluate our site as if it were browsed without JavaScript. If when you disable JavaScript certain links are not clickable or if infinite scrolling does not load, this is probably how Google interprets your site. Although Google promotes its ability to interpret JavaScript, in reality, it is quite limited in this regard.
PR Sculpting is based on how Google assigns vk database to each URL, taking into account the number and authority of the links it receives. For example, if a URL has an assigned value of 80 by Google, that value will be distributed among all the links present on it. This is crucial, especially when a URL has multiple links to the same address.
Is obfuscating with JavaScript the same as using NoFollow?
Using JavaScript for PR Sculpting tends to be safer than using NoFollow, as Google decides how and how much value to assign to these links. Although Google can render JavaScript, its capabilities to interpret JavaScript-based interactions and events are limited.
Implementing obfuscated links with JavaScript and Base64
One technique for obfuscating links involves Base64 encoding them on the server. When a link needs to be painted that should not transfer PageRank, we use an element other than , such as , so that Google does not consider it in the distribution of the URL value.
This approach allows you to camouflage links in the eyes of Google, thus distributing the value of each URL intentionally, without wasting value points on unwanted URLs.
The process for creating obfuscated links on the server is as follows:
1. Initially, we encode the links using Base64. In this specific case, I use a PHP function to convert the URL into a Base64 string. The function takes a URL as input and transforms it into a Base64 format.