Real Data

Loss of engagement If the failure is due to inappropriate content, if you do not apply corrective measures, you will lose the interest of your subscribers. It should be noted that reducing engagement will reduce the number of emails that are deposited in the inbox. To solve this, it requires hard work to detect and filter subscribers who are no longer interested in your emails, which there is no reason to discard. Simply change your strategy, try to attract them with valuable content for their interests, among others. Likewise, it must be verified that the segmentation of subscribers is adequate, starting from the acquisition. Relevant and personalized content is vital Personalized email Information and content must be relevant to attract attention. You should avoid sending generic emails that nobody cares about at all costs . The fundamental recommendation is to work on personalizing the email marketing campaign, with strict knowledge of the target customer.


You have to make an effort to generate college and universities email list good, attractive content that draws the audience's attention and engages immediately. To do this, you have to take into account several things: Take care of the headers and generate unique texts, in line with the interests of our clients. Use tools that allow you to use quality images. Inclusion of attractive, short videos with a precise message. Pay close attention to the design of the content presentation, and ensure that it will be displayed with the required quality on all devices. What is communicated to the client must be of absolute interest to him/her. Another element to take into account is that emails must be aligned with the company's marketing strategy, through SMART objectives, that is: simple, measurable, achievable, realistic and that can be specified in a specific period of time. Set goals to achieve In the case of an email campaign, the expected technical results must be pre-established, such as opening rate, conversion rate or level of leads.