Key lessons from corporate experience

[shaownhasan]

"As an agency owner, brazil b2b leads you will have multiple bosses. All of your clients will be your boss at some point. So you want to work with a boss you like, right?" says Melissa.

Melissa’s corporate background has provided her with valuable experience in shaping her own approach to agency, including:

patience. Big brands often take months or even years to launch campaigns, while smaller businesses move much faster.
Research and differentiation are critical. Established brands invest heavily in developing awareness among the remaining target segments. Understanding your brand’s story and value proposition is critical to standing out in a competitive market.
Communication needs to be concise and bottom-line oriented, especially with smaller customers because they have many other priorities besides marketing. Understand that you are the expert, so set the right expectations.
Transparency builds trust. Giving clients a look into the work in progress or behind the scenes helps them appreciate and understand the value of your deliverables.
When brands struggle to identify and find their target audience, Melissa asks them to identify the problem they want to solve and describe their favorite customer in detail, give them a name, and create a fictional story around them. This process helps extract some of the brand story.