What use is made of corporate social networks and company profiles?

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The relationship between SEO and corporate social networks remains a mystery, however, trends tell us that they are increasingly important when it comes to positioning.

Having well-managed corporate social networks will never be detrimental to SEO, but your company profiles will also help you achieve other objectives that would be very difficult to achieve using other means.

On this occasion we review the importance of corporate social networks and their use.

The goals of corporate social media beyond SEO
Generally speaking, managing a company's social media has two skype database objectives: enhancing your company's corporate image and establishing a direct communication channel with your target audience.

In relation to corporate image, social networks are the best showcase for your company. In your company profiles you can show a tailored image of your company, reinforcing your values ​​and generating positive messages. Social networks are the best loudspeaker for your business communication.
Social media can also be the best channel of communication with your audience. If you take the time, you can learn about your audience's opinions, tastes and demands regarding your products. Social media is the best way to expand and improve your customers' experience and communicate with them immediately.
Social media and SEO
The relationship between social media and SEO is not proven, but it is expected to become increasingly closer.

Until now, we knew that having a Google + account helped with positioning, however, Google closed this social network in April 2019.

Obviously, companies like Facebook, Instagram or Twitter are direct competitors of Facebook, so the search engine does not have to encourage their use, however, it does seem evident that content that acquires special relevance on social networks, even if they are not Google-related, ranks better.

The reason is probably that the linked page increases its visits exponentially, so if you get content that goes viral, or that is somehow especially relevant on the Internet, your website will probably rise a few positions for keywords related to the content.

As you know, all the actions you carry out on your website, or that externally point to your page, will influence SEO, no matter how small they may be. Social networks also participate in your positioning, so it is important that you work on them and that they help you when communicating with your audience.