What is the creator license?

[Dimaeiya333]

The influencer marketing industry continues to grow, and rightly so. As a result, major players in the sector are adapting: social media platforms are introducing new features and tools, brands are investing in ads and collaborations with influencers, and audiences are becoming more aware of social media advertising. The question now is: what options will brands have in 2023 to build brand awareness, drive traffic to websites or e-shops, and build community? The solution is called Creator Licensing (aka whitelisting) and what that means is discussed today in this post on Kolsquare’s influencer marketing blog.


Key points
Creator licensing is a specific influencer marketing strategy: creators give brands permission (license) to use their social media accounts for advertising.
The benefits of creator licensing for brands include a targeted audience, authentic content, increased engagement, and stronger relationships with creators.
The benefits of creator licensing for influencers include greater reach, less work, higher earning potential, and more effective content.

At the beginning of the era of “influencer marketing”, nobody really knew what they were doing, but a lot has happened since those first collaborations between influencers and brands. In the meantime, product placements are of course marked as advertisements or commercials, the creators have become very professional, so the costs of influencer marketing are skyrocketing, while consumers have become accustomed to the ads and therefore often skip them immediately by swiping down and to the side.

The big challenge for this year is therefore to find a new way to invest budgets vp manufacturing production email database in campaigns that continue to increase ROI or at least bring in the desired sales . It is especially important that influencers have an authentic and honest relationship with your brand, but of course even more so with your product. So much the better, then, if brands can even adopt the identity of the creators while retaining creative power over the content : the creator license.

What is creator licensing and how does it fit into influencer marketing?
Creator licensing, also known as whitelisting , is a process whereby brands gain access to the social media accounts of influencers and publishers on, for example, Facebook, Instagram or TikTok to directly upload branded posts and promote products or services. This immediacy can increase ROI in the long run, as brands can feature whatever they want in the posts (in consultation with the influencers, of course, but with final say on the content).

Celebrities have long used creator licensing for their sponsored posts, but smaller creators (nano-influencers) can be more effective at connecting with audiences and building trust. Creator-created ads tend to perform better than those created by brands and have a 20-50% higher success rate, according to Lumanu , when it comes to gaining attention and traction.