During the epidemic, when consumers have a lot of time to read content, they can use content to increase consumers' awareness of the brand. , complete the early layout of the marketing funnel, and enable further business transformation in the future. A glimpse into business opportunities in the post-epidemic era – media application cases Fashion media VOGUE Taiwan is focusing on content management on the theme of home epidemic prevention at this time, including drinking, watching dramas, etc., and using graphic menus to provide focused content for friends. For brands that are planning or preparing to lay out content strategies, now is the time to think carefully about what content consumers are interested in, and use the content they care about to place brand advertisements and use content to make your products and services visible.
Start organizing your brand content library to increase your click-through rate now , LINE has already prepared the content. The most popular LINE TODAY at present is the Chinese Professional Baseball League, the azerbaijan phone number data only major sports event in the world that is broadcast live, allowing viewers who are unable to attend the event to follow the event live with zero time lag. In 2019, the average number of views per game was nearly 180,000. The quarterly viewership reached 53 million. Affected by the epidemic, since the start of secondary school games in March this year, we have seen more fans than ever using LINE TODAY live broadcasts to satisfy their stay-at-home time. Brands can also directly arrange exposure in live events to attract fans' attention.
Winter is coming to an end, waiting for spring to come In the above-mentioned application cases during the epidemic, every operation is actually closely linked to the material or spiritual needs of consumers during the epidemic. In summary, under the four aspects of the new life of epidemic prevention: Brands must understand the issues that consumers care about and follow what consumers care about, such as exposing brand advertisements following epidemic prevention news, or providing epidemic prevention-related information in official accounts. Although offline crowds have decreased, brands must continue to provide consumers with ways to cope with the epidemic in order to win the trust of consumers, such as expanding new sales channels such as online, providing new services online that were previously only available offline, etc.