Content Editor, what tools do you need?

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In the digital world, Content Editors are not simply responsible for correcting the grammar and spelling of an article. They must plan and execute Content Marketing strategies and verify that both written and audiovisual pieces adapt to the web style, meet specific SEO requirements and fill information gaps.

What tools does a Content Editor need?
A content management system

Their usefulness in generating, editing, managing and some of the important considerations publishing digital content in multiple formats has made CMS an essential tool for any publisher.

Through these applications, the growing demand for digital content is easily met and the different Content Marketing strategies planned by the editor are successfully executed. Among the most important are WordPress and Medium .

SEO Software

The Content Manager must ensure that the content serves to position the site where it is going to be published in search engines. In this sense, there are platforms that cannot be missing from your range of SEO tools, such as:

BuzzStream
MOZ
Google Webmaster Tools
Google Analytics
Keyword Research Tools

No Content Editor can ignore the use of quality Keywords in the work they plan and develop. Software such as Keyword Eye Basic, WordStream and the Google Keyword Planner are indispensable. It is not a bad idea to use a complete guide to keyword research .

Programs for the creation and editing of digital content

When we talk about digital content, we are not referring only to blog posts. Images, videos, memes, infographics, emails and posts on social networks are part of this category. Programs for their creation and editing are very useful tools for the editor. It is worth highlighting:

Photoshop.
Canva
Evernote
Google Drive
Infogram
Photojet
Befunky
Lately there has been talk of VR content and augmented reality, which has led to the creation of different platforms for its generation .

Social media and email

They are important not only as channels for executing Content Marketing campaigns. Content Editors need them to maintain contact with clients and their work team.

Spelling and grammar checking software

There are currently several free and paid programs that can do an excellent job in this field. Although the Content Manager is an expert in grammar rules and spelling, he relies on this type of software to perform an initial review of the texts and speed up the identification of errors.

Then come the rigorous tests to correct the syntax, semantics and errors that the program failed to detect.

Anti-plagiarism software

Blatant copying of texts is common among many freelance writers today. For this reason, a 2.0 editor must have cutting-edge software capable of helping him detect it. Docode is a very good option.

Forums

They are very useful for detecting information gaps, since this is where users meet to consult on specific topics for which there is no valuable answer on the web.

Applications

Apps could not be missing from this list of digital tools. There are several that serve to develop editing tasks and stimulate the creation of content. The following are worth highlighting:

Content Portent: facilitates the generation of ideas for new titles and, therefore, the option of proposing original topics to develop.
Coffitivity: reproduces the sounds commonly heard in a café, helping many editors get inspired or relax to do their best work.
Hemingway App: This app reviews texts and makes notes based on Ernest Hemingway's style. It is important to note that the American author's writing style, given the fluidity of his writing and the economy of words that characterized it, is very similar to that which prevails in quality content for the web.
Skitch: allows you to take photographic captures of different areas of the PC screen. You can make notes on these, mark data and add text boxes.
The above are basic tools for a Content Manager, and the examples of each are just some of the many possibilities that exist in each field. For the sake of perfection, you should choose which ones to use according to your tastes and requirements. In this way, you will be able to combine them with the best techniques for content editing .