Why does it work?

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Over the past two years, marketing via short-form videos has become increasingly popular. According to this research , 86% of businesses have used video as a marketing tool in 2022. In 2023, this figure will increase to 91% . So what are the secrets to the success of this type of video?

High commitment
Nowadays, written text must make way for video. Research shows that 80% of people prefer videos over written text. Another survey shows that 91% of respondents indicated that they want to see more brand videos online in 2023 . Short-form video content can target these specific audiences, creating higher engagement . Plus, the algorithms behind short-form video tools make sure that your audiences see videos they can relate to.

Memorable content
Short video content is bite-sized and easy to remember . Since videos have a short time limit, there is no room for extra or unnecessary information. Although users tend to skip from one video to the next, starting with a good hook and creating short, memorable content draws viewers right in.

Sense of community
It's important for people to have a sense of belonging and being part of a group. Short video content can be shared on various social media platforms, thereby reaching a wide audience. The content doesn't have to include words or sound , which reduces language barriers. This allows people to connect, interact and share their passions with others around the world.

Virality
Short-form video is the perfect way to participate in trends and make content go viral. Short-form videos are relatively easy to produce and upload, and their content can be created quickly. This allows creators and brands to experiment with different ideas , embrace current trends, and respond to the cultural and social needs of their audience.

An example of a successful short-form video is this TikTok video by Connor Chant , promoting Taco Bell.

High return on investment
Of all the social media strategies, short-form videos have the highest ROI . Among other things, Google’s algorithm takes into account the amount of time users spend on websites. Since short-form videos are designed to keep the audit directors auditors email database viewer’s attention and keep them scrolling through the website, they can benefit your SEO.

Trends to follow in 2023
The short video boom is sure to continue in 2023. Do you want to create successful short video content? Here are the trends to watch in 2023:

User Generated Content
User-generated content is content that is not created by brands, but by users of the product or service. Since the content is created by users, UGC creates a sense of authenticity and trustworthiness . It allows people to become part of the brand and is a great way to engage your audience. A trend that is sure to continue in 2023.

Influencer Ads
In addition to UGC, influencer marketing is a great way to promote a product or service and reach a wider audience. Influencers create a bond with their followers. When they share their stories and promote a brand online, their followers are more likely to purchase the products . Influencer ads have proven to be highly effective and are definitely a trend to watch out for in 2023.