Broad match keywords may trigger your ads for queries that aren't actually relevant to your product. Whereas exact match keywords will trigger your ads for search queries that are more relevant to your product.
In general, you should avoid broad match phone number in korea keyword ideas for advertising campaigns. They can be useful for broader reach, but they are less specific than exact match or partial/phrase match keywords.
Keyword match types in Google Ads
Is the keyword profitable?
Popular, high-ticket keywords can attract traffic. But they are only worthwhile if they convert well.
Analyze the cost versus the potential return on investment (ROI).
To evaluate whether a high-cost keyword is worth targeting, you can run a small test campaign using that keyword in Google Ads.
Track how many sales or inquiries it brings in compared to what it costs to run it.
For example, if you're considering the keyword "luxury yoga retreats," check to see if the bookings you're getting from your ads justify the higher cost of the keyword.
If not, consider targeting a more specific keyword to see if it yields a better ROI. You can then use these insights to expand your advertising efforts.
Is it a long tail keyword?
Long-tail keywords are more specific phrases with lower competition. They attract a more targeted audience, which can lead to higher conversion rates.