Guerrilla Marketing: Definition, Strategies and Application
Posted: Sun Dec 22, 2024 8:19 am
The term guerrilla marketing is very common in marketing. It is a concept that, although it seems like you are going to immerse yourself in a great war against your competition, it is only about using ingenuity to reach the public . It is a strategy that in times like these, extremely competitive times between companies, is totally necessary for those that have not achieved market leadership.
Whether you are a large or small business, guerrilla marketing can be your salvation and can help you achieve your short- or medium-term goals, so… keep reading and discover all the ins and outs of this type of marketing!
table of contents [ show ]
What is guerrilla marketing?
Guerrilla marketing is not a canada whatsapp number list strategy exclusive to the big players in the sector , as we have mentioned before. Rather, it is designed for small and medium-sized companies that want to prosper in sectors dominated by giants.
These are strategies that are normally used by companies that have nothing to defend. The giants opt for more defensive strategies.
This marketing is fueled by strategies composed of surprising and provocative campaigns , campaigns that seek to be shared by the public, to be talked about by the public and to be the same public in charge of spreading the message, that is, to have the public take charge of creating 'free advertising'.
Examples of guerrilla marketing
To help you better understand what guerrilla marketing is, here are 3 successful examples:
IWC watch brand: This watch brand used the handles of buses to advertise. Every time a bus user grabbed the handle, they could see how the watch looked on them. A very creative guerrilla marketing strategy that sought to bring the product closer to the public. Image
American Greetings:
Whether you are a large or small business, guerrilla marketing can be your salvation and can help you achieve your short- or medium-term goals, so… keep reading and discover all the ins and outs of this type of marketing!
table of contents [ show ]
What is guerrilla marketing?
Guerrilla marketing is not a canada whatsapp number list strategy exclusive to the big players in the sector , as we have mentioned before. Rather, it is designed for small and medium-sized companies that want to prosper in sectors dominated by giants.
These are strategies that are normally used by companies that have nothing to defend. The giants opt for more defensive strategies.
This marketing is fueled by strategies composed of surprising and provocative campaigns , campaigns that seek to be shared by the public, to be talked about by the public and to be the same public in charge of spreading the message, that is, to have the public take charge of creating 'free advertising'.
Examples of guerrilla marketing
To help you better understand what guerrilla marketing is, here are 3 successful examples:
IWC watch brand: This watch brand used the handles of buses to advertise. Every time a bus user grabbed the handle, they could see how the watch looked on them. A very creative guerrilla marketing strategy that sought to bring the product closer to the public. Image
American Greetings: