The Drink of Your Life and the Urgency

Accurate, factual information from observations
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Suraihanseo320
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Joined: Sun Dec 22, 2024 6:01 am

The Drink of Your Life and the Urgency

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Coldculture and the relevance of interests
Coldculture personalizes its emails based on the interests of its users, using terms like “the looks you love” to highlight its personalization to what the user has seen.

In addition, its call to action encourages the purchase of specific outfits. philippine cellphone number code This type of interest segmentation encourages engagement and motivates users to interact more with the platform, improving retention.

personalized emails - Cold Culture

Lady Pipe and the Restock
Monitor your best-selling products and how much traffic they get. If something sells a lot, it’s because people love it! And when it sells out… users want it back! Include a simple “ Notify me when back in stock ” form with an email field next to the product.

Receiving these emails helps the user a lot, as they prevent the user from having to constantly check the website. In addition, it fosters the fear of running out of the product again, so they are very likely to buy quickly to avoid it running out again.

back in stock
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The power of storytelling
La Carnicería de Salamanca uses a very personal style in its emails, bringing its personality closer to its subscribers with an intimate touch that allows it to connect with the sender of the message. Its Storytelling format makes it more accessible and less intrusive.

Personalized emails - storytelling example

The El Copeo de tu Vida festival uses urgency in its campaigns to encourage the advance purchase of drink refills. This type of message, added to the deadline to complete the purchase of selected products, encourages conversion in the face of fear of waiting or not being able to do so on the day of the event.

Personalized emails - The drink of your life

Flying Tiger and seasonality
Danish company Flying Tiger has gained a lot of relevance in recent months thanks to the TikTok phenomenon and the viralization of its affordable products with high functionality. During peak sales seasons such as Halloween or Christmas, the brand reminds you when you can place your order so that it arrives on time.
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