information in general terms – by contour and outline. Our brain recognizes the whole more easily than the components. Then it identifies the received picture in its memory with what it has previously seen and known. Only after this does attention move to details. Therefore, a well-defined image will involve the user faster than a set of disparate elements.
Embodiment / socialization
A person is able to recognize observed objects, even if some parts are missing. The brain compares what it sees with the templates that are in the visual memory, and draws complete images itself. It can be said that a person perceives the world according to the stereotypes stored in his head. This is one of the effective techniques when creating a logo .
Multiple stability
When perceiving an ambiguous object, the human brain interprets it in several ways, switching from one to another. This happens until one of the options becomes dominant. Then it is difficult to see something alternative in the original image - a clear picture is already forming in the head. In this way, perception can be directed in the direction the designer needs. It is only necessary to provide the user australia email address list with an alternative point of view, and then the brain itself will strengthen the new vision of the object.
Immutability / invariance
A person can recognize objects from any angle and perspective. They can be rotated, moved, and scaled. The brain is accustomed to perceiving information in volume and space.
These ideas are the basis of the Gestalt principles. They allow you to present objects and information in a favorable light in the process of creating a web design, directing perception in the right direction.
Intimacy
Web Design Creation. Gestalt Principle. Proximity
The relationship of elements is assessed by how far they are located from each other. If objects are not separated by space, it means they have something in common and are connected. Following this principle, you can direct the user's attention in the right direction, give meaning to any object. With the help of unfilled space, create a hierarchy of information, build a certain trajectory of studying the content so that the user can achieve their goals faster.
General areas
Web Design Creation. Gestalt Principle. Common Areas
To perceive objects as a group, it is enough to enclose them in a common area. Even if objects do not have the same features, when united by one closed contour, it will seem that they are one. For this, various figures, lines, colors and forms are used. You can also divide information into separate blocks in a way that is convenient, using only visual methods. This will allow you to highlight and make certain information more important.
Similarity
Web Design Creation. Gestalt Principle. Similarity
Elements that are similar in some characteristics are perceived as similar, unlike those that have nothing in common visually. This principle helps to associate objects with certain meanings and functions (for example, blue text is associated as a link). Elements can be associated by shape, color, size, orientation, or texture.
Closure / Completion
Web Design Creation. Gestalt Principle. Closure or Completion
Several elements are often perceived as one object. The human brain tends to look for patterns, simple and familiar forms in everything. Therefore, having seen an unfinished image, it automatically completes it to a complete object. For UI design, this principle is good because you can provide a minimum of information that will be enough to build a complete image. The brain itself will fill in all the gaps, the main thing is that there is enough data.
Symmetry
Web Design Creation. Gestalt Principle. Symmetry