Device usage preferences change depending on the time of day for each user. From a smartphone in the morning to a desktop version and finally a tablet. And this makes sense because the user's needs are different at any given time.
Responsive landing pages
responsive landing pages
Over time, it became increasingly obvious that creating multiple versions of a website was not a viable solution. Just look at the image above. It's a summary of all the devices that Samsung has been marketing over time. Do you think a brand can manage so many website sizes? It's practically impossible.
This same pattern applies to other brands and their own dimensions. However, some brands have resisted the transition to responsive web design until Google stepped in to reveal that its search algorithm would soon change to reward sites that were responsive and penalize those that weren't:
“ Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a oman phone number ranking signal . This change will affect mobile searches in all languages around the world and will have a significant impact on our search results. As a result, users will find it easier to get high-quality, relevant search results that are optimized for their devices .”
A clear message. Either you adapt to all mobile devices without any problem or you won't appear in Google search results. The solution? Responsive landing pages.
Google had been advocating for responsive design for some time before going public with it . « If you’re ready to build a mobile-friendly site, choose responsive web design » « Responsive design is Google’s recommended design pattern ».
Responsive landing page designs make navigation easier and more efficient. You can rotate your phone, turn it upside down, change orientation, whatever you want, but the site's content always looks good. Unlike isolated mobile websites, responsive landing pages adapt the design to the viewing environment by using fluid grids based on flexible imagery and proportions.
Basically, while adaptive websites are tailored to specific screen sizes, responsive websites are designed using percentages of the total screen of the device they are being viewed on. Because responsive landing page elements are coded to take up a certain percentage of a screen, they will only take up that portion of the screen regardless of the device size.
Basic principles of responsive landing pages