Protecting customer privacy in a world of personalization
Posted: Sun Dec 22, 2024 8:47 am
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Recent technological advances have enabled many organizations to finally offer the level of personalization that most consumers desire. According to our research , 61 percent of consumers say that the sooner a company offers them personalized experiences, the more likely they are to buy from them.
According to the same research, 66 percent of consumers are also willing to share their data if it will result in more relevant and personalized experiences. However, with greater personalization comes greater risks.
With the majority of consumers (71%) willing to stop buying from a company if their data is not protected, organizations around the world must invest in privacy and protection.
Businesses must ensure that the australian whatsapp number customer data they access and store remains secure, especially as cybercrime is at an all-time high . With the majority of consumers (71 percent) willing to stop buying from a company if their data is not protected, organizations around the world must invest in privacy and protection.
The good news is that 63 percent of leaders reported that strengthening cybersecurity and data privacy measures is of utmost importance to them in the coming year, while 60 percent said the same about improving customer experience (CX). To make that possible, CX and security teams must work together to ensure that customer data remains private and secure. Let’s see how it works.
Building a strong foundation for data privacy
To build a strong security foundation that supports customer data privacy, there are general best practices that organizations, and CX teams in particular, should implement. These include improving password security for support agents by using, for example, two-factor authentication (2FA), single sign-on (SSO), and password managers.
CX teams should also be aware of modern social engineering techniques, such as phishing emails, designed to steal sensitive customer data. Finally, as the data privacy and security landscape is constantly changing, teams should maintain a regular frequency of security and privacy training.
While these best practices are important, many companies need to go beyond them, especially those in the financial services, healthcare and technology industries. For these companies, a higher level of data privacy and security is critical.
Recent technological advances have enabled many organizations to finally offer the level of personalization that most consumers desire. According to our research , 61 percent of consumers say that the sooner a company offers them personalized experiences, the more likely they are to buy from them.
According to the same research, 66 percent of consumers are also willing to share their data if it will result in more relevant and personalized experiences. However, with greater personalization comes greater risks.
With the majority of consumers (71%) willing to stop buying from a company if their data is not protected, organizations around the world must invest in privacy and protection.
Businesses must ensure that the australian whatsapp number customer data they access and store remains secure, especially as cybercrime is at an all-time high . With the majority of consumers (71 percent) willing to stop buying from a company if their data is not protected, organizations around the world must invest in privacy and protection.
The good news is that 63 percent of leaders reported that strengthening cybersecurity and data privacy measures is of utmost importance to them in the coming year, while 60 percent said the same about improving customer experience (CX). To make that possible, CX and security teams must work together to ensure that customer data remains private and secure. Let’s see how it works.
Building a strong foundation for data privacy
To build a strong security foundation that supports customer data privacy, there are general best practices that organizations, and CX teams in particular, should implement. These include improving password security for support agents by using, for example, two-factor authentication (2FA), single sign-on (SSO), and password managers.
CX teams should also be aware of modern social engineering techniques, such as phishing emails, designed to steal sensitive customer data. Finally, as the data privacy and security landscape is constantly changing, teams should maintain a regular frequency of security and privacy training.
While these best practices are important, many companies need to go beyond them, especially those in the financial services, healthcare and technology industries. For these companies, a higher level of data privacy and security is critical.