Ultimately, whether or not CTR is a direct variable for SEO, the truth is that it must be a factor that we take into account within our positioning strategies.
Getting users to click on our links should be a goal simply because we are interested in them reaching our content, consuming it and sharing it.
In the end, we believe that it also sends an important signal to Google, since how could it not be valuable for users to decide to visit a page?
That is certainly a sign that our site has good things to offer and Google area code philippines mobile will notice it.
Let's review the actions that you should never forget or leave aside when optimizing to increase the CTR percentage on your page.
Study your keywords . Take the time to study and choose the right keywords. Research the way your audience searches for the information you want to provide. If it doesn't work the first time, don't stand still, don't be afraid to keep trying until you get the expected results.
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Choose a good title and description . If you can conduct surveys to determine what kind of titles users would choose when clicking, don't hesitate to do the exercise. It can be really revealing to know what attracts your audience's attention. Of course, your keywords should be here, but they are not enough, you must add words or phrases that motivate that desired click even more.
Don't forget a good Call To Action . This stage can make a real difference in the impression we make on our users. Remember that many pages will surely be offering content very similar to yours or solutions to the same problem you want to solve, so the final decision can be defined through an original and eye-catching call to action. Show off!
Insert extra data . This can also be a great way to differentiate yourself from your competition in Google search results pages and increase your CTR. Including user reviews and ratings builds trust, so don't underestimate it. WordPress has a plugin that can help you with this, it's called WP-PostRatings, specifically with the Enable Google Rich Snippets option.
Books to Increase CTR
And since what we expect after a click is, obviously, some kind of conversion, we leave you with these three books that can be very useful when it comes to translating those visits into sales, subscriptions or any objective you set for yourself.
Convert Every Click . Benji Rabhan
This book offers a walk-through of each area of your business and how you can increase conversion rates with every click. It lays out proven growth strategies, methods for data collection, and tips on when to use them. All through a holistic approach aimed at creating a user-centric experience.
How To Make Money Online: How To Increase Email Open and Click Through Rates . OC, Money Online
This is a text that presents a list of ideas on how to make money online through different strategies and business models, where the main objectives are the increase of opened emails (the power of lists and your leads ) and the CTR click rates.