You have your major questions, themes and overall sections solidified at this point in your blog post outline—but now, you’ll want to go back and do some more research to (1) support your overarching points and (2) add in relevant subsections that’ll serve to make your content more helpful than others have already written about.
Research to Beef up Your Blog Post Outline Example
Now’s the time to further challenge your assumptions and arguments—with the goal of firming up your points.
In my blog post outline example here about blogging for businesses, here’s how my thought process goes now:
I may strongly believe blogging benefits businesses, but does it really? How do I know?
What do other websites and companies have to say about this conclusion?
Can I find any hard research or studies that back up my claims and convictions?
Do I have a personal experience that I can share to help illustrate the benefits?
What kinds of real numbers can I bring to the table and bolster my points?
Asking these kinds of questions may seem like challenging your core beliefs… and that’s the point!
You should work hard and be diligent in your research, to make find owner of cell phone number free philippines you’re not teaching incorrect information to your readers. Plus, in doing more research and asking these tough questions, you’ll also come up with useful subsections to cover within your article.
"By researching heavily during your outlining process, you'll firm up your position and discover new questions to answer for readers."
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Here are some easy ways you can research your topic as you finesse your blog post outline:
Google Search: This is the most common way to research a blog post.
Google Scholar: This is specifically designed to search for scholarly literature and academic pieces like peer-reviewed articles, theses, research, studies, technical reports, and court opinions.
National Institutes of Health: A great resource for verified information on all health-related topics.
Real books: While the majority of blogging comes from online research, there’s still a wealth of information to be found in physical books. Many books can be downloaded to an e-reader if you want a digital copy to be able to search & find specific topics more easily.
Check out the competition: Look at other bloggers in your niche who’ve covered similar topics and evaluate the sources they’ve cited to compile their own articles. That could set you down the path of uncovering even more interesting insights than your competition.
First-hand information: In most fields, nothing beats the impact of simply reaching out to an expert in the industry you’re writing about—to gather a real-world quote or run some hypotheses by them for verification. This is a great way to not only beef up the legitimacy of your content but to also network and grow the promotional impact of your article once published.