In a survey conducted by the aforementioned Jay Acunzo among content marketing professionals, 98% of respondents highlighted how demanding this task of continuous content generation is.
Who pays the price? Distribution.
Therefore, it is advisable to hire an expert in this phase.
Finding where your target audience is located takes time, I say.
First and foremost, you need to ensure that your content reaches the right people.
My recommendation is to find a italy phone number professional with experience in current and future platforms.
For example, hiring a Twitter expert might be a good idea in the short term, but they'll likely lack the necessary skills if your brand pivots to YouTube or starts taking LinkedIn to the next level.
The content marketing strategist, the brain of the operation
If an editor is the how, a content marketing strategist is the what.
Because?
Because if content was simple, everyone would get good results with it.
It's that simple.
The reality is that content requires strategy, planning, research and, above all, making important decisions that cannot be left to just anyone.
And don't think about basic things like 1,000-word articles or 2,000-word articles?
I'm talking about where to invest an annual budget of €300,000 for content and at the end of the year it will have grown to €500,000.
Gulp! I'm not one to take that risk lightly.