Set up your social media ‘stack’: Which blogging tools are you going to use to support your social media strategy? Peters suggests Trello for planning posts in advance and making sure you have all the content you need. Canva and Pablo for making graphics. And Buffer or Hootsuite for scheduling posts to go out at the right times. As a quick aside, if you’re having trouble with your content planning efforts, you can grab my free blog planner bundle and turn things up a notch today.
And as your blogger outreach efforts begin to pay off, you can eventually scale the number of emails you’re sending (and relationships you’re building) by using outreach automation.
10. Use Paid Ads to Get Extra Eyes on Your Content
These days, a lot of social media platforms are moving to a ‘pay to play’ model. Meaning, even if you have a huge following and great engagement, you’ve got to pony up some ad dollars to get your content seen by everyone.
When you’re just starting out and building a new content strategy it’s probably a little scary to invest in paid ads. More than $72 billion was spent on social ads in 2016 alone, with that number expected to rise to $113 billion by 2024.
But, as Peters describes in another course—Introduction to Social Media Advertising—you don’t have to throw huge chunks of cash at social media to get a return. Instead, $5 is all you need to start experimenting, especially with channels like Facebook Ads…